Key Features

• New Entrepreneurial Dynamic (NED) is introduced as the core adaptive model for business development. It is fully described early in the book and carried throughout each chapter. NED emphasizes the importance of planning for change, being adaptable and flexible, building dynamic teams, and developing alternative strategies. (Chapter 2 “The New Entrepreneurial Dynamic”)
• Brand building and social media are emphasized as key components for success.
• Unique coverage of the substantial roles of government and the macroeconomy and their impacts on small businesses are explored in depth, such as bailouts, COVID lockdowns, loans, and regulations. (Chapter 15 “The Business Environment and Government”)
• Real-world examples include sidebar interviews and cases that profile a range of small businesses and successful entrepreneurs.
• International perspective equips learners with the knowledge and skills required to succeed in today’s dynamic, interconnected, global business environment.
• Supportive Learning Structure
  • “Learning Objectives” at the beginning of each main section help guide and focus students’ learning and stimulate student/faculty interactions.
  • Short, in-text examples illustrate concepts in context, for example “Opportunity Fail at Xerox” in Section 3.4 “Strategy Analysis Toolkit.”
  • “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives.”
  • Topical sidebars throughout that apply concepts or provide thought exercises such as and “The Harsh Reality of Collecting Accounts Receivable” in Section 13.2 “Financial Accounting,” or  “Everything is Sales” in Section 11.4 “Organizing Sales.”
  • Case Studies at the end of every chapter apply the concepts discussed in the chapter to a real-world situation. Case-study discussion questions and suggested answer guidelines are included in the instructor’s manual.
• Strong coverage of team building, leading, ethics, pain points, value chain, Porter’s Five Forces, minimum viable product, pros and cons of financing sources, crowd funding, angel financing, venture capital financing, relationship banking, social media, known brands, entrepreneurial thought processes, incubators, dashboards, customer satisfaction, COVID-19 impacts, global manufacturers, regulatory environment, lawsuits, and finance.