Skip to main content
FlatWorld HomeFlatWorld Home
  • My Bookshelf

Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • Foreword: Entrepreneurs and the New Entrepreneurial Dynamic, by Randy Komisar
    • 1The Entrepreneur in Context
      • 1.1Let’s Start Small
      • 1.2The New Entrepreneurial Dynamic—Fusion Firms, Shifters, and More
      • 1.3Who Are the Entrepreneurs? Are You One?
      • 1.4Challenges
      • 1.5Case Study: Tiantian, Kai, and Hip Hot Restaurant: Entrepreneurs Learn and Adapt
    • 2The New Entrepreneurial Dynamic

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 2.1The Stormy Seas of Commerce

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.2Uncertainty Is the New Normal

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.3Networking Starts Before Your Business Does

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.4Case Study: Pivoting Pet Adoption with Adoptimize

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 3Strategy: Capturing and Maintaining Competitive Advantage

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 3.1Being Strategic

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.2Sustainable Competitive Advantage

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.3The Economic Basis of Business Strategy

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.4Strategy Analysis Toolkit

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.5Strategic Fit

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.6Case Study: Overcoming Barriers to Entry via Strategic Partnerships

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 4Opportunity Recognition

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 4.1Searching for Ideas

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.2The Entrepreneur as Innovator and Disrupter

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.31 + 1 = New

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.4Saving an Opportunity—Improving Existing Products or Target Markets

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.5De Novo Industries: The Challenges of Paving a New Road

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.6Case Study: Fred Ross Takes the Entrepreneurial Plunge with Deckside Pool Service

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 5Feasibility Analysis and Opportunity Evaluation

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 5.1Feasibility Analysis

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.2Opportunity Valuation

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.3Financial Feasibility

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.4Difficult Distribution Channels

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.5Does the Idea Really Fit the Entrepreneur?

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.6Case Study: 121C, Inc.—The Skateboard MVP

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 6Team Building and Leadership

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 6.1How to Entrepreneur

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.2The Organizational Chart

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.3Slicing the Pie and Valuing Startup Inputs

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.4Evolving Roles as Your Business Matures

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.5Case Study: Brian Fitzgerald and Future Point

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 7Funding

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 7.1Source of Capital

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.2Debt Financing—Loans

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.3Case Study: Embedded Ventures

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 8Launching

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 8.1Reducing Launch Risk

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.2Getting Going

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.3Case Study: An Entrepreneurial Marketing Misfit Finds His Niche

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 9Brand Building

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 9.1Product Branding

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.2Your Brand in the New Entrepreneurial Dynamic

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.3Case Study: Wahoo’s Tacos

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 10Marketing

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 10.1Beyond Brands

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.2Marketing Strategies

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.3Case Study: Building One Hot Brand

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 11Selling

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 11.1The Context of Selling

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.2The Sales Process

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.3Customer Loyalty and Maintenance

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.4Organizing Sales

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.5Case Study: Unboxing the Sales Process with unboXt

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 12Operations

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 12.1Execution and Resources

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.2Managing Growth

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.3Globalized Operations

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.4Case Study: Shifting Operations at Nikki's Kitchen

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 13Accounting

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 13.1Managerial Accounting

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.2Financial Accounting

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.3Accounting Systems

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.4Case Study: When Things Go Bad, Very Bad: An Accounting Nightmare

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 14Managing Cash Flow and Finance

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 14.1Cash Flow

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 14.2Finance

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 14.3Case Study: Betting It All: An Unorthodox Cash Flow Gamble by Your Author

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 15The Business Environment and Government

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 15.1The Business Environment

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.2The Macroeconomic Environment

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.3Cultural Environment

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.4Technical Environment

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.5Government as a Customer or a Vendor

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.6International Trade

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.7Case Study: A Young Entrepreneur Learns about Taxes the Hard Way

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 16Exiting and Harvest

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 16.1The End of the Road

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.2The Self-Sustaining Business

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.3The Sale

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.4Case Study: Selling Trojan Storage

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • AFinal Thoughts

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code