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Brief Table of Contents

• Chapter 1: The Entrepreneur in Context
• Chapter 2: The New Entrepreneurial Dynamic
• Chapter 3: Strategy: Capturing and Maintaining Competitive Advantage
• Chapter 4: Opportunity Recognition
• Chapter 5: Feasibility Analysis and Opportunity Evaluation
• Chapter 6: Team Building and Leadership
• Chapter 7: Funding
• Chapter 8: Launching
• Chapter 9: Brand Building
• Chapter 10: Marketing
• Chapter 11: Selling
• Chapter 12: Operations
• Chapter 13: Accounting
• Chapter 14: Managing Cash Flow and Finance
• Chapter 15: The Business Environment and Government
• Chapter 16: Exiting and Harvest
• Appendix A: Final Thoughts

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