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Textbook Details
By Greg Autry
- Published
- January 2022
- Discipline
- General Business Textbooks
- ISBN (Digital)
- 978-1-4533-9411-3
Brief Table of Contents
- Chapter 1: The Entrepreneur in Context
- Chapter 2: The New Entrepreneurial Dynamic
- Chapter 3: Strategy: Capturing and Maintaining Competitive Advantage
- Chapter 4: Opportunity Recognition
- Chapter 5: Feasibility Analysis and Opportunity Evaluation
- Chapter 6: Team Building and Leadership
- Chapter 7: Funding
- Chapter 8: Launching
- Chapter 9: Brand Building
- Chapter 10: Marketing
- Chapter 11: Selling
- Chapter 12: Operations
- Chapter 13: Accounting
- Chapter 14: Managing Cash Flow and Finance
- Chapter 15: The Business Environment and Government
- Chapter 16: Exiting and Harvest
- Appendix A: Final Thoughts