Consumer Behavior Today
Version 1.0
By M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese
Included Supplements
Key Features
- FlatWorld no longer updates this title.
- Emphasis on the “benefits” that consumers receive when they purchase the goods or services.
- Discussion of target marketing.
- Strategies for products, price, placement, and promotion.
This textbook is suitable for the following courses: Marketing and Consumer Behavior.
Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action.
- About the Authors
- Acknowledgments
- Dedications
- Preface
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Chapter 1: The Consumer in the Marketplace and Conducting Consumer Research
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Chapter 2: The Consumer Decision-Making Process
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Chapter 3: Symbolic Consumption, Self-Image, and Personality
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Chapter 4: Personal Values, Lifestyles, Psychographics, and Relationships
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Chapter 5: Memory, Learning, Perception, and Cognition
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Chapter 6: Motivation, Emotion, Mood, and Involvement
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Chapter 7: Beliefs, Attitude, Intention, and Behavior
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Chapter 8: Communication and Persuasion
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Chapter 9: Culture and Cross-Culture
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Chapter 10: Subcultures and Social Class
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Chapter 11: Reference Groups, Social Identity, Social Networks, and Social Power
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Chapter 12: Household, Family, Women, Youth, and Children
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Chapter 13: Organizational Buying
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Chapter 14: Sociology of Fashion and Diffusion of Technological Innovations
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Chapter 15: Consumer Behavior, Public Policy, and Society
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Chapter 16: Appendix
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
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Test Bank Files for Import to Learning Management Systems
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Test Item File
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