Skip to main content
FlatWorld HomeFlatWorld Home
  • My Bookshelf

Table of Contents

    • About the Authors
    • Acknowledgments
    • Dedications
    • Preface
    • 1The Consumer in the Marketplace and Conducting Consumer Research
      • 1.1Shopper, Buyer, and Consumer Benefits
      • 1.2Consumer Benefits and Market Segmentation
      • 1.3Consumer Benefits and Product Positioning
      • 1.4Consumer Research
      • 1.5Measures of Consumer Behavior Constructs
      • 1.6Chapter Review
    • 2The Consumer Decision-Making Process

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 2.1The Consumer Decision-Making Process

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.2Product Need Recognition

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.3Information Search

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.4External Search Strategy

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.5Alternative Evaluation

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.6Purchase and Consumer Satisfaction

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.7Postpurchase Behavior

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 2.8Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 3Symbolic Consumption, Self-Image, and Personality

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 3.1Symbolic Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.2Self-Image

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.3Personality

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 3.4Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 4Personal Values, Lifestyles, Psychographics, and Relationships

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 4.1Personal Values

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.2Consumer Lifestyles

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.3Relationships and Engagement

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 4.4Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 5Memory, Learning, Perception, and Cognition

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 5.1Memory

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.2Learning

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.3Psychophysics

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.4Perception and Cognition

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 5.5Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 6Motivation, Emotion, Mood, and Involvement

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 6.1Consumer Motivation

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.2Emotions

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.3Mood

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.4Involvement

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 6.5Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 7Beliefs, Attitude, Intention, and Behavior

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 7.1Beliefs

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.2Attitude

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.3Intention

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.4Attitude-Behavior Consistency

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 7.5Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 8Communication and Persuasion

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 8.1Communication Effects

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.2Communication Process: The Elaboration Likelihood Model

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.3Source Factors

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.4Message Factors

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.5Media Factors

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 8.6Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 9Culture and Cross-Culture

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 9.1Culture

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.2The “Languages” of Culture

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.3Culture in the Marketplace: Possessions, Context, and Communications

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.4Cross-Cultural Perspectives

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.5Culture in the United States

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 9.6Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 10Subcultures and Social Class

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 10.1Subcultures

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.2Subcultures Based on Nationality and Ethnicity

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.3Subcultures Based on Geographic Region and Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.4Subcultures Based on Religion and Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.5Social Class

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.6Social Class in the United States

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.7Values, Attitudes, and Lifestyles across Social Classes

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.8Social Class and Marketplace Behavior

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 10.9Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 11Reference Groups, Social Identity, Social Networks, and Social Power

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 11.1Reference Group Types and Influences

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.2Social Identity

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.3Social Networks

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.4Social Power

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 11.5Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 12Household, Family, Women, Youth, and Children

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 12.1The Household as a Consumption Unit

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.2Family Life-Cycle Influences on Consumption Patterns

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.3Roles of Household Members in the Consumer-Decision Process

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.4Women and Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.5Youth and Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.6Children and Consumption

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 12.7Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 13Organizational Buying

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 13.1Organizational Buying

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.2Organizational Memory

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.3Models of Decision Making in Organizational Buying

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 13.4Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 14Sociology of Fashion and Diffusion of Technological Innovations

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 14.1Fashion Psychology

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 14.2Product Innovation

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 14.3Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 15Consumer Behavior, Public Policy, and Society

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 15.1Regulation of Marketing Practices

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.2Right to Be Informed

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.3Right to Safety

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.4Right to Redress and Right to Choose

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.5Right to a Healthful Environment and Right to Privacy

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 15.6Chapter Review

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

    • 16Appendix

      Preview Mode

      Login or Purchase this book to read the remaining sections.

      LoginBuy Now or Redeem Code

      • 16.1Case A: Ben & Jerry’s (http://www.benjerry.com)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.2Case B: AgeLab (http://agelab.mit.edu)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.3Case C: S. C. Johnson Company (http://www.scjohnson.com)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.4Case D: Facebook (http://www.facebook.com)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.5Case E: Netflix (http://www.netflix.com)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code

      • 16.6Case F: BlackBerry (http://www.rim.net)

        Preview Mode

        Login or Purchase this book to read the remaining sections.

        LoginBuy Now or Redeem Code