Consumer Behavior Today | M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese

- 1The Consumer in the Marketplace and Conducting Consumer Research
- 2The Consumer Decision-Making Process
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  - 2.1The Consumer Decision-Making Process
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  - 2.2Product Need Recognition
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  - 2.3Information Search
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  - 2.4External Search Strategy
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  - 2.5Alternative Evaluation
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  - 2.6Purchase and Consumer Satisfaction
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  - 2.7Postpurchase Behavior
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  - 2.8Chapter Review
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- 3Symbolic Consumption, Self-Image, and Personality
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  - 3.1Symbolic Consumption
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  - 3.2Self-Image
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  - 3.3Personality
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  - 3.4Chapter Review
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- 4Personal Values, Lifestyles, Psychographics, and Relationships
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  - 4.1Personal Values
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  - 4.2Consumer Lifestyles
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  - 4.3Relationships and Engagement
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  - 4.4Chapter Review
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- 5Memory, Learning, Perception, and Cognition
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  - 5.1Memory
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  - 5.2Learning
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  - 5.3Psychophysics
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  - 5.4Perception and Cognition
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  - 5.5Chapter Review
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- 6Motivation, Emotion, Mood, and Involvement
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  - 6.1Consumer Motivation
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  - 6.2Emotions
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  - 6.3Mood
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  - 6.4Involvement
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  - 6.5Chapter Review
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- 7Beliefs, Attitude, Intention, and Behavior
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  - 7.1Beliefs
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  - 7.2Attitude
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  - 7.3Intention
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  - 7.4Attitude-Behavior Consistency
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  - 7.5Chapter Review
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- 8Communication and Persuasion
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  - 8.1Communication Effects
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  - 8.2Communication Process: The Elaboration Likelihood Model
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  - 8.3Source Factors
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  - 8.4Message Factors
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  - 8.5Media Factors
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  - 8.6Chapter Review
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- 9Culture and Cross-Culture
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  - 9.1Culture
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  - 9.2The “Languages” of Culture
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  - 9.3Culture in the Marketplace: Possessions, Context, and Communications
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  - 9.4Cross-Cultural Perspectives
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  - 9.5Culture in the United States
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  - 9.6Chapter Review
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- 10Subcultures and Social Class
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  - 10.1Subcultures
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  - 10.2Subcultures Based on Nationality and Ethnicity
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  - 10.3Subcultures Based on Geographic Region and Consumption
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  - 10.4Subcultures Based on Religion and Consumption
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  - 10.5Social Class
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  - 10.6Social Class in the United States
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  - 10.7Values, Attitudes, and Lifestyles across Social Classes
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  - 10.8Social Class and Marketplace Behavior
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  - 10.9Chapter Review
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- 11Reference Groups, Social Identity, Social Networks, and Social Power
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  - 11.1Reference Group Types and Influences
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  - 11.2Social Identity
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  - 11.3Social Networks
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  - 11.4Social Power
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  - 11.5Chapter Review
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- 12Household, Family, Women, Youth, and Children
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  - 12.1The Household as a Consumption Unit
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  - 12.2Family Life-Cycle Influences on Consumption Patterns
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  - 12.3Roles of Household Members in the Consumer-Decision Process
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  - 12.4Women and Consumption
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  - 12.5Youth and Consumption
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  - 12.6Children and Consumption
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  - 12.7Chapter Review
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- 13Organizational Buying
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  - 13.1Organizational Buying
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  - 13.2Organizational Memory
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  - 13.3Models of Decision Making in Organizational Buying
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  - 13.4Chapter Review
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- 14Sociology of Fashion and Diffusion of Technological Innovations
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  - 14.1Fashion Psychology
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  - 14.2Product Innovation
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  - 14.3Chapter Review
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- 15Consumer Behavior, Public Policy, and Society
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  - 15.1Regulation of Marketing Practices
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  - 15.2Right to Be Informed
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  - 15.3Right to Safety
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  - 15.4Right to Redress and Right to Choose
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  - 15.5Right to a Healthful Environment and Right to Privacy
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  - 15.6Chapter Review
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- 16Appendix
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  - 16.1Case A: Ben & Jerry’s (http://www.benjerry.com)
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  - 16.2Case B: AgeLab (http://agelab.mit.edu)
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  - 16.3Case C: S. C. Johnson Company (http://www.scjohnson.com)
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  - 16.4Case D: Facebook (http://www.facebook.com)
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  - 16.5Case E: Netflix (http://www.netflix.com)
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  - 16.6Case F: BlackBerry (http://www.rim.net)
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