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New Version Available
Cover of The Power of Selling v1.1
Published: 
April 2017
Page Count: 
542
ISBN (Digital): 
978-1-4533-8514-2

The Power of Selling

Version 1.1
By Kimberly Richmond

Key Features

  • Discussion of core selling tenets.
  • Interactive demonstration of tools, such as Twitter, LinkedIn, Facebook, etc.
  • Video ‘Ride-Alongs,’ which feature seven different sales professionals.
  • Video Learning Segments are PowerPoint slides embedded with videos designed to supplement the course PowerPoints.
  • ‘Selling U sections’ that apply the concepts covered in the chapter to a student’s job search.
  • Customizable.

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Students

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This textbook is suitable for the following courses: Marketing, Personal Selling, Professional Selling, Sales, and Salesmanship (introductory level).

Richmond’s goal in writing The Power of Selling was simple. The author wanted to make the selling process come alive for students in the classroom, to teach students how to apply the fundamentals of selling, how to sell themselves, and to get the job they want with the same process professional sales people learn for their own selling skills. This textbook uses the traditional selling tenets as its foundation and adapts the concepts to the rapidly changing world of business in today’s environment, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.

New in This Version

  • An extensive review brings updates to all video clips and video links.
  • All URLs have been reviewed and updated for the most current content.
Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Other Supplements

Other Supplements

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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Kimberly Richmond State College of Florida-Manatee-Sarasota

Kim Richmond is a passionate brand builder and career catalyst. She has held senior marketing and sales positions at several major companies, including executive vice president of marketing at FAO Schwarz and other senior marketing roles at Kraft Foods, Sears, Zany Brainy, The Right Start, and Charming Shoppes. She has also made an impact as an adjunct professor, full-time faculty, and program manager at Saint Joseph’s University, Rutgers University, and State College of Florida. 
 
Ms. Richmond is currently director of the 26 West Entrepreneurship Center at State College of Florida in Bradenton, FL. The totally integrated center serves both students and the business community and includes a Student Incubator, Business Growth Lab and Incubator, Personal Branding Lab, and student-run digital marketing agency called The Digital Collective. She is also an adjunct professor at the Haub School of Business at Saint Joseph’s University in Philadelphia, PA. Ms. Richmond believes in giving back and paying it forward. She currently serves on the Board of Directors of The Literacy Council of Sarasota. She has also served on the Board of Governors of the Philly Ad Club, the largest professional organization of marketing, advertising, and communication professionals in the Philadelphia region. Ms. Richmond frequently speaks at industry and academic events.  
 
Ms. Richmond holds a Master of Business Administration from Loyola Chicago and a Bachelor of Arts from Northern Illinois University. 

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