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Table of Contents
About the Author
Acknowledgments
Welcome to The Power of Selling
Epilogue: You’ve Got the Power
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1
The Power to Get What You Want in Life
1.1
Get What You Want Every Day
1.2
Selling: Heartbeat of the Economy and the Company
1.3
Selling U: The Power of Your Personal Brand
1.4
Review and Practice
2
The Power to Choose Your Path: Careers in Sales
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2.1
What Does It Take to Be in Sales?
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2.2
Sales Channels and Environments: Where You Can Put Your Selling Skills to Work
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2.3
Selling U: Résumé and Cover Letter Essentials
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2.4
Review and Practice
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3
The Power of Building Relationships: Putting Adaptive Selling to Work
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3.1
The Power of Relationship Selling
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3.2
Putting Adaptive Selling to Work
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3.3
Selling U: Networking—The Hidden Job Market
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3.4
Review and Practice
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4
Business Ethics: The Power of Doing the Right Thing
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4.1
Business Ethics: Guiding Principles in Selling and in Life
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4.2
Policies, Practices, and Cultures
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4.3
Selling U: Selling Your Personal Brand Ethically—Résumés and References
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4.4
Review and Practice
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5
The Power of Effective Communication
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5.1
Ready, Set, Communicate
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5.2
Your Best Behavior
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5.3
Selling U: The Power of Informational Interviews
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5.4
Review and Practice
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6
Why and How People Buy: The Power of Understanding the Customer
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6.1
Buying 101
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6.2
How the Buying Process Works
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6.3
Selling U: Developing and Communicating Your Personal FAB
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6.4
Review and Practice
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7
Prospecting and Qualifying: The Power to Identify Your Customers
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7.1
It’s a Process: Seven Steps to Successful Selling
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7.2
Prospecting: A Vital Role in the Selling Process
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7.3
Go Fish: Resources to Help You Find Your Prospects
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7.4
Selling U: How to Use Prospecting Tools to Identify 25 Target Companies
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7.5
Review and Practice
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8
The Preapproach: The Power of Preparation
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8.1
Researching Your Prospect: Going Deeper
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8.2
Solving, Not Selling
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8.3
Identify Precall Objectives: Getting Smart about Your Sales Call
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8.4
Prepare Your Presentation
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8.5
Selling U: Six Power-Packed Tools to Let the Right People Know about Your Brand
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8.6
Review and Practice
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9
The Approach: The Power of Connecting
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9.1
First Impressions Make All the Difference
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9.2
How to Start Off on the Right Foot
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9.3
Choosing the Best Approach for the Situation
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9.4
Overcoming Barriers to Success
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9.5
Selling U: What’s Your Elevator Pitch for Your Brand?
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9.6
Review and Practice
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10
The Presentation: The Power of Solving Problems
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10.1
Preparation: Your Key to Success
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10.2
Dress for Success
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10.3
Making Your Presentation Work
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10.4
How to Use SPIN Selling in Your Sales Call
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10.5
Putting It All Together
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10.6
Selling U: Selling Yourself in an Interview
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10.7
Review and Practice
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11
Handling Objections: The Power of Learning from Opportunities
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11.1
Objections Are Opportunities to Build Relationships
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11.2
Types of Objections and How to Handle Them
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11.3
Selling U: How to Overcome Objections in a Job Interview
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11.4
Review and Practice
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12
Closing the Sale: The Power of Negotiating to Win
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12.1
Closing Starts at the Beginning
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12.2
Collaborate to Negotiate
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12.3
Selling U: Negotiating to Win for Your Job Offer
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12.4
Review and Practice
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13
Follow-Up: The Power of Providing Service That Sells
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13.1
Follow-Up: The Lasting Impression
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13.2
Customer Satisfaction Isn’t Enough
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13.3
Selling U: What Happens after You Accept the Offer?
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13.4
Review and Practice
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14
The Power of Learning the Ropes
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14.1
Managing Yourself, Your Income, and Your Results
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14.2
Motivation, Learning, Enjoyment, Success
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14.3
Selling U: It’s Your Career—Own It!
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14.4
Review and Practice
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15
Entrepreneurial Selling: The Power of Running Your Own Business
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15.1
The Power of Entrepreneurship
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15.2
Selling Yourself and Your Idea
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15.3
Selling U: Inspiration, Resources, and Assistance for Your Entrepreneurial Journey
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15.4
Review and Practice
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