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Brief Table of Contents

• Chapter 1: Introduction to Business
• Chapter 2: Business Ethics and Social Responsibility
• Chapter 3: Selecting a Form of Business Ownership
• Chapter 4: Marketing: Providing Value to Customers
• Chapter 5: Managing Financial Resources
• Chapter 6: The Foundation of Business - Economics
• Chapter 7: The Role of Accounting in Business
• Chapter 8: Business in a Global Environment
• Chapter 9: Recruiting, Motivating, and Keeping Quality Employees
• Chapter 10: Managing for Business Success
• Chapter 11: The Challenges of Starting a Business
• Chapter 12: Personal Finances
• Chapter 13: Product Design and Development
• Chapter 14: Managing Information and Technology
• Chapter 15: The Legal and Regulatory Environment of Business

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