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Brief Table of Contents

• Chapter 1: Your Business Idea: The Quest for Value
• Chapter 2: Marketing Basics
• Chapter 3: Marketing Strategy
• Chapter 4: Accounting and Cash Flow
• Chapter 5: Financial Management
• Chapter 6: Supply Chain Management: You Better Get It Right
• Chapter 7: People and Organization
• Chapter 8: The Search for Efficiency and Effectiveness
• Chapter 9: E-Business and E-Commerce
• Chapter 10: Family Businesses
• Chapter 11: Going Global: Yes or No?
• Chapter 12: Icebergs and Escapes
• Chapter 13: The Business Plan
• Appendix A: Appendix: A Sample Business Plan
• Chapter 14: Appendix: The Marketing Plan
• Chapter 15: Appendix: Foundations for Small Business

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