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Activate your Access Pass

Access Passes are sold at your bookstore. Enter the Access Code to redeem and gain online access to your textbook.

1

The textbook you selected is:
Principles of Marketing, v. 2.0 (No course selected)

Not the book you were looking for? Search again or contact us for help.

2

Sign in or create an account to redeem your code:

New Students

Your password needs to be at least 10 characters long and contain a number, a lowercase letter, an uppercase letter, and a symbol (#?!@$%^&*-).

In order to give you the best experience, it is important that we have accurate data about your correct school. If you are unable to find the correct school above, please enter the name and web address here so that we can add it to our system.

School Email Check

You may experience problems if you use a personal email now and later need to connect to online homework or textbook links from your course website (Canvas or Blackboard, for example). Do you want to switch to a school email address instead of ?

Returning Students

3

Enter your redemption code:

You can find this on the back of your Access Pass.

Redeem Code

That looks like the ISBN from a book rather than an access code. Search here to find your book by ISBN.

In order to give you the best experience, it is important that we have accurate data about your correct school. If you are unable to find the correct school above, please enter the name and web address here so that we can add it to our system.

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