Information Systems: A Manager's Guide to Harnessing Technology
Custom Version 1.1.1
By John Gallaugher
Eric Malm
Included Supplements
Key Features
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Students
- About the Author
- Acknowledgments
- Dedication
- Preface
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Chapter 1: Setting the Stage: Technology and the Modern Enterprise
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Chapter 2: Zara: Fast Fashion from Savvy Systems
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Chapter 3: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
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Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
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Chapter 5: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
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Chapter 6: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
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Chapter 7: A Manager’s Guide to the Internet and Telecommunications
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Chapter 8: Software in Flux: Partly Cloudy and Sometimes Free
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Chapter 9: Understanding Network Effects
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Chapter 10: Peer Production, Social Media, and Web 2.0
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Chapter 11: Facebook: Building a Business from the Social Graph
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Chapter 12: Google: Search, Online Advertising, and Beyond
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Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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Chapter 14: Understanding Software: A Primer for Managers
Instructor’s Manual
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PowerPoint Lecture Notes
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