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Textbook Details
By John Gallaugher
- Published
- December 2010
- Discipline
- Information Systems Textbooks
- ISBN (Digital)
- 978-1-4533-2934-4
Brief Table of Contents
- Chapter 1: Setting the Stage: Technology and the Modern Enterprise
- Chapter 2: Zara: Fast Fashion from Savvy Systems
- Chapter 3: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
- Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
- Chapter 5: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
- Chapter 6: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
- Chapter 7: A Manager’s Guide to the Internet and Telecommunications
- Chapter 8: Software in Flux: Partly Cloudy and Sometimes Free
- Chapter 9: Understanding Network Effects
- Chapter 10: Peer Production, Social Media, and Web 2.0
- Chapter 11: Facebook: Building a Business from the Social Graph
- Chapter 12: Google: Search, Online Advertising, and Beyond
- Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
- Chapter 14: Understanding Software: A Primer for Managers