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Brief Table of Contents

• Chapter 1: Setting the Stage: Technology and the Modern Enterprise
• Chapter 2: Zara: Fast Fashion from Savvy Systems
• Chapter 3: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
• Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
• Chapter 5: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
• Chapter 6: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
• Chapter 7: A Manager’s Guide to the Internet and Telecommunications
• Chapter 8: Software in Flux: Partly Cloudy and Sometimes Free
• Chapter 9: Understanding Network Effects
• Chapter 10: Peer Production, Social Media, and Web 2.0
• Chapter 11: Facebook: Building a Business from the Social Graph
• Chapter 12: Google: Search, Online Advertising, and Beyond
• Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
• Chapter 14: Understanding Software: A Primer for Managers

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