eMarketing: The Essential Guide to Online Marketing
Version 1.0
By Rob Stokes
Included Supplements
Key Features
- Search engine marketing and search engine optimization.
- Affiliate marketing Web analytics and conversion optimization.
- Web development.
- Online copywriting and pay-per-click advertising.
- Social media marketing and web PR.
- eMarketing strategy and market research.
- Mobile marketing.
- Crowdsourcing and customer relationship management.
- Customizable.
This textbook is suitable for the following courses: Advertising, Marketing, Digital Marketing.
In writing eMarketing: The Essential Guide to Online Marketing, marketing guru Rob Stokes consolidated eleven years of real online marketing experience at Quirk into a full length textbook, drawing from both academic theory and practical experience.
- About the Author
- Acknowledgments
- Preface
-
Chapter 1: Introduction to eMarketing
-
Chapter 2: E-mail Marketing
-
Chapter 3: Online Advertising
-
Chapter 4: Affiliate Marketing
-
Chapter 5: Search Engine Marketing
-
Chapter 6: Search Engine Optimization
-
Chapter 7: Pay per Click Advertising
-
Chapter 8: Social Media
-
Chapter 9: Crowdsourcing
-
Chapter 10: Viral Marketing
-
Chapter 11: Online Reputation Management
-
Chapter 12: Web Public Relations
-
Chapter 13: Web Site Development and Design
-
Chapter 14: Online Copywriting
-
Chapter 15: Web Analytics and Conversion Optimization
-
Chapter 16: Mobile Marketing
-
Chapter 17: Customer Relationship Management
-
Chapter 18: Market Research
-
Chapter 19: eMarketing Strategy
Instructor’s Manual
The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator
Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.
Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.
Already registered? Sign in here.
Additions & Errata
- Deleted dead link in 2.5: http://www.email-marketing-reports.com/newsletterspromotions.htm. (11/29/18)