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Textbook Details

Cover of Mastering Strategic Management v2.1

By Dave Ketchen and Jeremy Short

Published: March 2020
Discipline: Management & Organization Textbooks
ISBN (Digital): 978-1-4533-3537-6

Mastering Strategic Management draws on insights from various functional areas such as marketing, finance, and accounting to demonstrate how top executives make effective strategic decisions. Students are encouraged to engage with the material and concepts through graphic displays, illustrative examples, and unique motion-picture links. This edition was updated with fresh cases and examples that expose students to the current and relevant knowledge needed to make the smart choices that drive an organization’s successful performance.

Brief Table of Contents

Chapter 1: Mastering Strategy: Art and Science
Chapter 2: Leading Strategically
Chapter 3: Evaluating the External Environment
Chapter 4: Managing Company Resources
Chapter 5: Selecting Business-Level Strategies
Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
Chapter 7: Competing in International Markets
Chapter 8: Selecting Corporate-Level Strategies
Chapter 9: Executing Strategy through Organizational Design
Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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