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Brief Table of Contents

• Chapter 1: Setting the Stage: Technology and the Modern Enterprise
• Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
• Chapter 3: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
• Chapter 4: Zara: Fast Fashion from Savvy Systems
• Chapter 5: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
• Chapter 6: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
• Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
• Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
• Chapter 9: Platforms, Network Effects, and Competing in a Winner-Take-All World
• Chapter 10: Social Media, Peer Production, and Leveraging the Crowd
• Chapter 11: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
• Chapter 12: Facebook: Platforms, Privacy, and Big Business from the Social Graph
• Chapter 13: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
• Chapter 14: Understanding Software: A Primer for Managers
• Chapter 15: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
• Chapter 16: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
• Chapter 17: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
• Chapter 18: A Manager’s Guide to the Internet and Telecommunications
• Chapter 19: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
• Chapter 20: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
• Appendix A: Essential Skills for Excel

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