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Textbook Details
By Ross Gittell, Matt Magnusson, and Michael Merenda
- Published
- August 2012
- Discipline
- General Business Textbooks
- ISBN (Digital)
- 978-1-4533-4677-8
Brief Table of Contents
- Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks
- Chapter 2: The Science of Sustainability
- Chapter 3: Government, Public Policy, and Sustainable Business
- Chapter 4: Accountability for Sustainability
- Chapter 5: Entrepreneurship, Innovation, and Sustainable Business
- Chapter 6: Sustainable Business Marketing
- Chapter 7: Case: Sustainable Business Entrepreneurship: Simply Green Biofuels
- Chapter 8: Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product
- Chapter 9: Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.
- Chapter 10: Case: Oakhurst Dairy: Operations Management and Sustainability
- Chapter 11: Case: Accounting for Sustainability: How Does Timberland Do It and Why?
- Chapter 12: Case: Sustainable Investing: Pax World Helping Investors Change the World
- Chapter 13: Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt