The Sustainable Business Case Book v1.0

By Ross Gittell, Matt Magnusson, and Michael Merenda

Published

August 2012

Discipline

General Business Textbooks

ISBN (Digital)

978-1-4533-4677-8

Brief Table of Contents

• Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks
• Chapter 2: The Science of Sustainability
• Chapter 3: Government, Public Policy, and Sustainable Business
• Chapter 4: Accountability for Sustainability
• Chapter 5: Entrepreneurship, Innovation, and Sustainable Business
• Chapter 6: Sustainable Business Marketing
• Chapter 7: Case: Sustainable Business Entrepreneurship: Simply Green Biofuels
• Chapter 8: Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product
• Chapter 9: Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.
• Chapter 10: Case: Oakhurst Dairy: Operations Management and Sustainability
• Chapter 11: Case: Accounting for Sustainability: How Does Timberland Do It and Why?
• Chapter 12: Case: Sustainable Investing: Pax World Helping Investors Change the World
• Chapter 13: Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt