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Textbook Details
By Laura Portolese, Jaclyn Krause, and Julie R. Bonner
- Published
- October 2025
- Discipline
- General Business Textbooks
- ISBN (Digital)
- 979-8-88794-441-8
Brief Table of Contents
- Part 1: Start-Up
- Chapter 1: What Is Entrepreneurship?
- Chapter 2: Understanding the Basics of Business
- Chapter 3: How Do I Determine a Good Idea and Opportunity?
- Part 2: Gear-Up
- Chapter 4: How Do I Write a Marketing Plan?
- Chapter 5: How Do I Perform Financial Analysis?
- Chapter 6: How Do I Write an Operational Plan?
- Chapter 7: How to Write a Management Plan
- Chapter 8: How to Put Together a Business Plan
- Part 3: Level-Up
- Chapter 9: How Do I Manage Change?
- Chapter 10: Handling Human Resources
- Chapter 11: How Do I Grow My Business?
- Chapter 12: Planning for the Future
- Appendix A: Start Your Business Resources
- Appendix B: Social Media Marketing