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Textbook Details
By Mason A. Carpenter and Sanjyot P. Dunung
- Published
- January 2018
- Discipline
- Management & Organization Textbooks
- ISBN (Digital)
- 978-1-4533-8685-9
Blending the authors’ two unique backgrounds—one as an academic and the other as a practitioner— Carpenter and Dunung present a fresh approach to the subject of international business. This textbook not only provides the foundation for the subject, but also helps today’s learners understand what is really relevant in today’s constantly changing global business arena. The authors stress the importance of seeing borders as bridges, and not barriers, as they encourage entrepreneurship and discuss strategy.
Brief Table of Contents
- Chapter 1: Introduction
- Chapter 2: International Trade and Foreign Direct Investment
- Chapter 3: Culture and Business
- Chapter 4: World Economies
- Chapter 5: Global and Regional Economic Cooperation and Integration
- Chapter 6: International Monetary System
- Chapter 7: Foreign Exchange and the Global Capital Markets
- Chapter 8: International Expansion and Global Market Opportunity Assessment
- Chapter 9: Exporting, Importing, and Global Sourcing
- Chapter 10: Strategy and International Business
- Chapter 11: Global Entrepreneurship and Intrapreneurship
- Chapter 12: Winning through Effective, Global Talent Management
- Chapter 13: Harnessing the Engine of Global Innovation
- Chapter 14: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
- Chapter 15: Understanding the Roles of Finance and Accounting in Global Competitive Advantage