Your Course

The Crown College

BU370 with Clayton Sullivan

Start Date: August 2025

Required Reading

Principles of Marketing

Custom Version 5.0.1
By Jeff Tanner and Mary Anne Raymond Adapted by Clayton Sullivan
Published: July 2025
ISBN: 979-8-88794-857-7

Purchase Options

Select Format

Basic $36.95
- FlatWorld eReader: Mobile-friendly, searchable online textbook access
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
Access until: December 13, 2026 (one year)
Standard $56.95
- FlatWorld eReader: Mobile-friendly, searchable online textbook access
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
- Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
Access until: December 13, 2026 (one year)
Print + Basic $66.95
- High-quality, full color, printed textbook shipped to your door.
- FlatWorld eReader: Mobile-friendly, searchable online textbook access
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
Access until: December 13, 2026 (one year)
Print + Standard $86.95
- High-quality, full color, printed textbook shipped to your door.
- FlatWorld eReader: Mobile-friendly, searchable online textbook access
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
- Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
Access until: December 13, 2026 (one year)

Redeem Code

Already purchased a pass or code from your college bookstore? Select REDEEM to begin.

Redeem