Your Course

Park University

ISBN (Digital): 978-1-4533-3417-1 with Jim Morgan

Start Date: January 2025

Required Reading

Principles of Marketing

Custom Version 4.0.1
By Jeff Tanner and Mary Anne Raymond Adapted by Paul Ford
Published: September 2019
ISBN: 978-1-4533-3417-1

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  - Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
Access until: December 19, 2026 (one year)
Print + Standard $85.95
- High-quality, full color, printed textbook shipped to your door.
- FlatWorld eReader: Mobile-friendly, searchable online textbook access
  - Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
  - Integrated quizzes and flashcards connected to each online textbook to help you study.
- Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
Access until: December 19, 2026 (one year)

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