Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content

Your Course

The University of Olivet

BUS309 Principles of Marketing with Bobbie Rathjens

Start Date:  January 2024

Required Reading

Principles of Marketing

Principles of Marketing

Principles of Marketing

Version 5.0
By  Jeff Tanner and Mary Anne Raymond
Published:  September 2022
ISBN:   978-1-4533-3921-3

Purchase Options

Select Format
  • $36.95
    • Mobile-friendly, searchable online textbook access for one year (until December 16, 2025).
      • Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
      • Integrated quizzes and flashcards connected to each online textbook to help you study.
  • $56.95
    • Downloadable, copy-protected PDF and other versions of your textbook for reading offline on multiple devices using Adobe Digital Editions. Downloaded files are protected by digital rights management and are yours to keep.
    • Read Aloud access to the complete text for one year (until December 16, 2025).
    • Mobile-friendly, searchable online textbook access for one year (until December 16, 2025).
      • Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
      • Integrated quizzes and flashcards connected to each online textbook to help you study.
  • $63.95
    • High-quality, color textbook printed to order and shipped to your door.
    • Mobile-friendly, searchable online textbook access for one year (until December 16, 2025).
      • Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
      • Integrated quizzes and flashcards connected to each online textbook to help you study.
  • $83.95
    • High-quality, color textbook printed to order and shipped to your door.
    • Downloadable, copy-protected PDF and other versions of your textbook for reading offline on multiple devices using Adobe Digital Editions. Downloaded files are protected by digital rights management and are yours to keep.
    • Read Aloud access to the complete text for one year (until December 16, 2025).
    • Mobile-friendly, searchable online textbook access for one year (until December 16, 2025).
      • Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
      • Integrated quizzes and flashcards connected to each online textbook to help you study.

Redeem Code

Redeem Code

Already purchased a pass or code from your college bookstore? Select REDEEM to begin.

Redeem
Back to top