Your Course
The University of Texas at Tyler
MARK5320 advanced marketing fundamentals with Jenny Hong
Start Date: May 2023
Required Reading
Principles of Marketing
Version 5.0
By
Jeff Tanner and Mary Anne Raymond
Published:
September 2022
ISBN:
978-1-4533-3921-3
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FlatWorld eReader:
Mobile-friendly, searchable online textbook access
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
- SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.
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- High-quality, full color, printed textbook shipped to your door.
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FlatWorld eReader:
Mobile-friendly, searchable online textbook access
- Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
- Integrated quizzes and flashcards connected to each online textbook to help you study.
- Downloadable, copy-protected PDF for reading offline on multiple devices—file is yours to keep. Downloaded files are protected by digital rights management and must be accessed using Adobe Digital Editions.
- SmartHelper: AI-powered study tool within our eReader and Homework System provides in-context references. Responses are curated only within your textbook.
- Audiobook: Listen to the audio version of your textbook.
Access until: May 17, 2026 (one year)
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