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California State University - Los Angeles

90918 MKT 3100 Principles of Marketing with Jeffrey Anderson

Start Date:  August 2019

Required Reading

Principles of Marketing

Principles of Marketing

Principles of Marketing

Version 4.0
By  Jeff Tanner and Mary Anne Raymond
Published:  March 2019
ISBN:   978-1-4533-9195-2

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    • High-quality, color textbook printed to order and shipped to your door.
    • Downloadable, copy-protected PDF and other versions of your textbook for reading offline on multiple devices using Adobe Digital Editions. Downloaded files are protected by digital rights management and are yours to keep.
    • Mobile-friendly, searchable online textbook access for one year (until June 7, 2024).
      • Included online Homework system — at no additional cost. Complete assignments and tests on any device if assigned by your instructor.
      • Integrated quizzes and flashcards connected to each online textbook to help you study.

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