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Textbook Details

Cover of Consumer Behavior Today v1.0
Consumer Behavior Today v1.0
M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese
May 2014
Marketing Textbooks
ISBN (Digital): 

Brief Table of Contents

Chapter 1: The Consumer in the Marketplace and Conducting Consumer Research

Chapter 2: The Consumer Decision-Making Process

Chapter 3: Symbolic Consumption, Self-Image, and Personality

Chapter 4: Personal Values, Lifestyles, Psychographics, and Relationships

Chapter 5: Memory, Learning, Perception, and Cognition

Chapter 6: Motivation, Emotion, Mood, and Involvement

Chapter 7: Beliefs, Attitude, Intention, and Behavior

Chapter 8: Communication and Persuasion

Chapter 9: Culture and Cross-Culture

Chapter 10: Subcultures and Social Class

Chapter 11: Reference Groups, Social Identity, Social Networks, and Social Power

Chapter 12: Household, Family, Women, Youth, and Children

Chapter 13: Organizational Buying

Chapter 14: Sociology of Fashion and Diffusion of Technological Innovations

Chapter 15: Consumer Behavior, Public Policy, and Society

Chapter 16: Appendix

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