Skip to content
Cover of A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses v1.0
Published: 
January 2022
Page Count: 
506
ISBN (Digital): 
978-1-4533-9411-3

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses

Version 1.0
By Greg Autry

Key Features

  • New Entrepreneurial Dynamic (NED) is introduced as the core adaptive model for business development. It is fully described early in the book and carried throughout each chapter. NED emphasizes the importance of planning for change, being adaptable and flexible, building dynamic teams, and developing alternative strategies. (Chapter 2 “The New Entrepreneurial Dynamic”)
  • Brand building and social media are emphasized as key components for success.
  • Unique coverage of the substantial roles of government and the macroeconomy and their impacts on small businesses are explored in depth, such as bailouts, COVID lockdowns, loans, and regulations. (Chapter 15 “The Business Environment and Government”)
  • Real-world examples include sidebar interviews and cases that profile a range of small businesses and successful entrepreneurs.
  • International perspective equips learners with the knowledge and skills required to succeed in today’s dynamic, interconnected, global business environment.
  • Supportive Learning Structure
    • “Learning Objectives” at the beginning of each main section help guide and focus students’ learning and stimulate student/faculty interactions.
    • Short, in-text examples illustrate concepts in context, for example “Opportunity Fail at Xerox” in Section 3.4 “Strategy Analysis Toolkit.”
    • “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives.”
    • Topical sidebars throughout that apply concepts or provide thought exercises such as and “The Harsh Reality of Collecting Accounts Receivable” in Section 13.2 “Financial Accounting,” or  “Everything is Sales” in Section 11.4 “Organizing Sales.”
    • Case Studies at the end of every chapter apply the concepts discussed in the chapter to a real-world situation. Case-study discussion questions and suggested answer guidelines are included in the instructor’s manual.
  • Strong coverage of team building, leading, ethics, pain points, value chain, Porter’s Five Forces, minimum viable product, pros and cons of financing sources, crowd funding, angel financing, venture capital financing, relationship banking, social media, known brands, entrepreneurial thought processes, incubators, dashboards, customer satisfaction, COVID-19 impacts, global manufacturers, regulatory environment, lawsuits, and finance.

Educators

Request a Digital Copy Read Online Adopt This Book Customize this Book

Students

Online Access Price:  $29.95 Color Printed Textbook with Online Access Price:  $54.95 Access Pass Required: Bronze
Buy This Book Redeem My Code

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is appropriate for Entrepreneurship, Technology Entrepreneurship, or Small Business courses taught at the undergraduate level at two- and four-year colleges and universities and at the MBA level. 

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses builds on the most current and relevant thinking in small business education and research. It provides students, aspiring entrepreneurs, and startup founders with the complete base of foundational knowledge required to develop, finance, manage, and operate a small growth or lifestyle business in today’s fast moving and dynamic business environment. This approach will appeal in particular to faculty who have been gathering their own materials because they have had trouble finding an affordable textbook that resonates with students and reflects a modern approach entrepreneurship and small business management.

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is geared to learners who grasp information quickly by consuming information in concise and real-world contexts. Its accessible, learner-centered narrative is built on an innovative entrepreneurship paradigm, the New Entrepreneurial Dynamic (NED), that discourages overreliance on formal business plans and instead focuses on forming winning teams, adaptability, innovation, and alternative strategies. As a result, this book is more in tune with the spirit of modern entrepreneurship that is experimental by nature, more tolerant of risk and failure, and encourages iterative evolution on a day-to-day basis.

FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

Request a demo

In order to give you the best experience, it is important that we have accurate data about your correct school. If you are unable to find the correct school above, please enter the name and web address here so that we can add it to our system.



Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

Sample Syllabi

Sample Syllabi

Sample syllabi provide useful templates to help new faculty adopters revise their teaching plans to match their assigned FlatWorld textbook or lend insights to existing adopters on how to organize their classes.

Download
Other Supplements

Other Supplements

Solutions manuals, sample exams, video learning segments, workbooks, cases and lab manuals are just some of the extras our books will offer depending on the needs of the course. Click here to see what this textbook offers.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


Sign up for Flatworld

Already registered? Sign in here

Greg Autry Thunderbird School of Global Management

Greg Autry (PhD University of California, Irvine) is Clinical Professor of Space Leadership, Policy, and Business at Thunderbird School of Global Management, Visiting Professor in the Institute for Security Science and Technology at Imperial College London, and affiliate professor with the Interplanetary Initiative at Arizona State University where he leads the world’s first degree-program in the business of space. He also serves as the Chair of the Safety Working Group on the Commercial Space Transportation Advisory Committee (COMSTAC) within the US Federal Aviation Administration (FAA); a former advisor to Relativity Space, a startup rocket manufacturer; a board member of Interstellar Lab; and Vice President for Space Development at the National Space Society. Greg previously served as White House Liaison with the NASA and was Presidential Nominee for Chief Financial Officer of NASA. Prior to joining Thunderbird School of Global Management, Greg was Assistant Professor of Clinical Entrepreneurship in Marshall School of Business at the University of Southern California.

Greg is a serial entrepreneur who co-founded HAL Labs, a game developer that coded an Apple version of Pac-Man while he was still a high-school student. That software was subsequently purchased by Atari. Greg also co-founded Dr. Micro, a PC services firm sold to CompuCom System; Wired Images, an ecommerce content creator for Planet Rx; Network Corps, a developer of healthcare enterprise applications for Kaiser Permanente; and 121C, an upcycler of aerospace carbon fiber scrap. 

Back to top