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Cover of Business Communication for Success v2.0
Published: 
January 2016
Page Count: 
694
ISBN (Digital): 
978-1-4533-7419-1

Business Communication for Success

Version 2.0
By Scott McLean

Key Features

  • Student-engaging activities including role-plays, small-group activities, and games.
  • Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
  • Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
  • Customizable.

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Students

Online Access Price:  $32.95 Color Printed Textbook with Online Access Price:  $57.95
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This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.

Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication. Following initial chapters that describe the subject's foundations, the second sequence of chapters focuses on the process of writing, then oral performance with an emphasis on results. The final set of chapters explores contexts from interpersonal to intercultural, groups to leadership, and intercultural to international—and the many situations in which business communication most often occurs. The result is a fully modern discussion that is based on real-world examples to prepare students for a rapidly evolving world of business communication.

New in This Version

  • Added new exercises, images, and videos throughout the text.
  • Included new connections to the latest research.
  • New sections on mobile communication, family business communication, and intercultural communication.
FlatWorld Homework System

FlatWorld Homework

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Instructor’s Manual

Instructor’s Manual

The Instructor’s Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

Instructor’s Manual

PowerPoint Lecture Notes

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

PowerPoint Lecture Notes

Test Generator - powered by Cognero

Test Generator - powered by Cognero

FlatWorld has partnered with Cognero, a leading online assessment system, that allows you to create printable tests from FlatWorld provided content.

Test Bank Files for Import to Learning Management Systems

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

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Scott McLean Walden University

Scott McLean is a Senior Contributing Faculty Member with the Communication Department at Walden University. He also served as Associate Professor of Business Communication for the W. A. Franke College of Business, Northern Arizona University—Yuma, on a combined campus partnership with the University of Arizona and Arizona Western College. Scott was the 2007–2011 Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. 


Scott has written or co-written several other FlatWorld titles in communication, English, and business. His publishing record includes articles in peer-review journals, classic car magazines, and newspapers. From his experience working with students at the community college and undergraduate levels (including developmental English, college preparation, composition and argumentation, literature and analysis, and business communication), Scott has learned the importance of providing students with clear, concise learning resources with scaffolding and frequent opportunities for engagement and demonstration of skill mastery. He has also come to appreciate the important role the first English and business communication courses play in helping students achieve overall academic success. 


Scott serves as an international business and industry consultant and has worked with The Robert Wood Johnson Foundation and The Confederated Tribes of Warm Springs, Oregon. He has also served on the Small Business and Innovative Research (SBIR) Evaluation Panel for the National Institutes of Health and evaluated programs for the Ministry of Hacienda, Chile and many others. He has taught at AWC/San Luis on the U.S./Mexican Border, at Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and at Universidad San Sebastián in Concepción, Chile. Scott studied at Pontificia Universidad Católica de Chile, at Washington State University’s Edward R. Murrow School of Communication, and at Northern Arizona University–Flagstaff Department of English in the area of Professional Writing. He and his family live in Washington State.

Additions & Errata

Replacement link for Sample Business Proposal in Section 9.4 is now: https://www.mhhe.com/engcs/mech/ullman4e/8ProductProposal.pdf.

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