Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content
FlatWorld will have Customer Support coverage on Indigenous Peoples’ Day, Monday October 14th. Please contact customer support via the live chat feature on our website (icon in the bottom right). For urgent faculty issue only, please use our faculty hotline (877-257-9243).

Request an Examination Copy

FlatWorld offers examination copies of our textbooks to educators at no cost.

Textbook Details

Newer Version Available
Cover of Business Communication for Success v2.0
Business Communication for Success v2.0
By: 
Scott McLean
Published: 
January 2016
Discipline: 
Business Communication Textbooks
ISBN (Digital): 
978-1-4533-7419-1

Business Communication for Success is a comprehensive introduction to business communication. It is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike similar textbooks in the marketplace, McLean included sections dedicated to mobile communication and family business communication.

Brief Table of Contents

Chapter 1: Effective Business Communication

Chapter 2: Delivering Your Message

Chapter 3: Understanding Your Audience

Chapter 4: Effective Business Writing

Chapter 5: Writing Preparation

Chapter 6: Writing

Chapter 7: Revising and Presenting Your Writing

Chapter 8: Feedback in the Writing Process

Chapter 9: Business Writing in Action

Chapter 10: Developing Business Presentations

Chapter 11: Nonverbal Delivery

Chapter 12: Organization and Outlines

Chapter 13: Presentations to Inform

Chapter 14: Presentations to Persuade

Chapter 15: Business Presentations in Action

Chapter 16: Intrapersonal and Interpersonal Business Communication

Chapter 17: Negative News and Crisis Communication

Chapter 18: Intercultural and International Business Communication

Chapter 19: Group Communication, Teamwork, and Leadership


Back to top