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Textbook Details

Updating Soon - March 2024
Cover of Entrepreneurial Finance v2.0
Entrepreneurial Finance v2.0
By: 
William S. Hettinger and John Dolan-Heitlinger
Published: 
February 2019
Discipline: 
Finance Textbooks
ISBN (Digital): 
978-1-4533-9288-1

Entrepreneurial Finance v2.0 is an easy-to-understand for finance book which covers the fundamental basics of finance. It presents key concepts in a straightforward, consistent manner and clearly explains what key financial information means and how to use it effectively to plan, launch or run a business. Throughout the book, Hettinger and Dolan-Heitlinger use case studies that are representative of the business that students are likely to encounter in the real world, including a retail shop, small manufacturing business, and medical office.

Brief Table of Contents

Chapter 1: How Businesses Make Money

Chapter 2: Three Sample Companies

Chapter 3: Cash Flow Statements: The Basics

Chapter 4: Profit and Loss Statement Basics

Chapter 5: Difference between Cash and Profit

Chapter 6: Balance Sheet Basics

Chapter 7: How the Balance Sheet Varies by Business Type

Chapter 8: How Financial Statements Tie Together

Chapter 9: Understanding the Indirect Cash Flow Statement

Chapter 10: Evaluating Profitability

Chapter 11: Working Capital and Operational Efficiency

Chapter 12: Can You Pay Your Bills?

Chapter 13: Can You Pay the Bank?

Chapter 14: Measuring Percentage Change

Chapter 15: Using Finance Tools to Manage Your Business

Chapter 16: What to Consider When Starting Your Business

Chapter 17: Legal and Your Business

Chapter 18: Accounting and Your Business

Chapter 19: Taxes and Your Business

Chapter 20: Starting Your Business

Chapter 21: When Growth Makes Sense

Chapter 22: Planning and Budgeting Growth

Chapter 23: Evaluating Growth

Chapter 24: Sales Projection Analysis

Chapter 25: Cost–Benefit Analysis

Chapter 26: Time Value of Money

Chapter 27: Doing Business Internationally

Chapter 28: Finding Money to Start and Operate Your Business

Appendix A: Planning Your Business

Appendix B: Making Your Business Legal

Appendix C: Planning Your Accounting and Taxes

Appendix D: Startup Expenses

Appendix E: Sales and Cost of Goods Sold Forecast

Appendix F: Monthly Expenses

Appendix G: Cash Needs Forecast

Appendix H: Sensitivity Analysis

Appendix I: Business Forecasting Model


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