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Textbook Details

Cover of The Sustainable Business Case Book v1.0
The Sustainable Business Case Book v1.0
Ross Gittell, Matt Magnusson, and Michael Merenda
August 2012
General Business Textbooks
ISBN (Digital): 

Brief Table of Contents

Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks

Chapter 2: The Science of Sustainability

Chapter 3: Government, Public Policy, and Sustainable Business

Chapter 4: Accountability for Sustainability

Chapter 5: Entrepreneurship, Innovation, and Sustainable Business

Chapter 6: Sustainable Business Marketing

Chapter 7: Case: Sustainable Business Entrepreneurship: Simply Green Biofuels

Chapter 8: Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product

Chapter 9: Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.

Chapter 10: Case: Oakhurst Dairy: Operations Management and Sustainability

Chapter 11: Case: Accounting for Sustainability: How Does Timberland Do It and Why?

Chapter 12: Case: Sustainable Investing: Pax World Helping Investors Change the World

Chapter 13: Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt

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