Textbook Details
- By:
- Ross Gittell, Matt Magnusson, and Michael Merenda
- Published:
- August 2012
- Discipline:
- General Business Textbooks
- ISBN (Digital):
- 978-1-4533-4677-8
Brief Table of Contents
Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks
Chapter 2: The Science of Sustainability
Chapter 3: Government, Public Policy, and Sustainable Business
Chapter 4: Accountability for Sustainability
Chapter 5: Entrepreneurship, Innovation, and Sustainable Business
Chapter 6: Sustainable Business Marketing
Chapter 7: Case: Sustainable Business Entrepreneurship: Simply Green Biofuels
Chapter 8: Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product
Chapter 9: Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.
Chapter 10: Case: Oakhurst Dairy: Operations Management and Sustainability
Chapter 11: Case: Accounting for Sustainability: How Does Timberland Do It and Why?
Chapter 12: Case: Sustainable Investing: Pax World Helping Investors Change the World
Chapter 13: Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt