Brief Table of Contents

Part 1: Business in a Dynamic Environment

Chapter 1: The Foundations of Business

Chapter 2: Entrepreneurship

Chapter 3: Selecting a Form of Business Ownership

Chapter 4: Business Ethics and Social Responsibility

Part 2: Operating a Successful Business

Chapter 5: Managing for Business Success

Chapter 6: Recruiting, Motivating, and Keeping Quality Employees

Chapter 7: Product Design and Development

Chapter 8: Operations Management in Manufacturing and Service Industries

Part 3: Marketing in an Ever-Changing World

Chapter 9: Business in a Global Environment

Chapter 10: Marketing: Providing Value to Customers

Chapter 11: Operating in a Digital Marketing and Social Networking Environment

Part 4: Financing the Company

Chapter 12: The Role of Accounting in Business

Chapter 13: Managing Financial Resources

Part 5: Bonus Chapters

Chapter 14: Teamwork and Communications 

Chapter 15: Personal Finances 

Chapter 16: Managing Information and Technology 

Chapter 17: The Legal and Regulatory Environment of Business

Part 6: Appendices

Appendix A: Introducing Your Business Plan Project

Appendix B: Estimating Sales

Appendix C: Preparing Financial Reports with the Excel Template

Appendix D: Accounting