Brief Table of Contents

Part 1: The Idea

Chapter 1: What Is Entrepreneurship?

Chapter 2: Understanding the Basics of Business

Chapter 3: How Do I Determine a Good Idea and Opportunity?

Part 2: Entrepreneurship Planning

Chapter 4: How Do I Write a Marketing Plan?

Chapter 5: How Do I Perform Financial Analysis?

Chapter 6: How Do I Write an Operational Plan?

Chapter 7: How to Write a Management Plan

Chapter 8: How to Put Together a Business Plan

Part 3: Entrepreneurship Execution

Chapter 9: How Do I Manage Change?

Chapter 10: Handling Human Resources

Part 4: Growing and Sustaining Your Business

Chapter 11: How Do I Grow My Business?

Chapter 12: Planning for the Future

Appendix A: Start Your Business Resources

Appendix B: Social Media Marketing