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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Introduction to Business
      • 1.1Introduction
      • 1.2Getting Down to Business
    • 2Business Ethics and Social Responsibility

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      • 2.1“Mommy, Why Do You Have to Go to Jail?”

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      • 2.2Misgoverning Corporations: An Overview

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      • 2.3The Individual Approach to Ethics

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      • 2.4Identifying Ethical Issues

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      • 2.5The Organizational Approach to Ethics

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      • 2.6Corporate Social Responsibility

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      • 2.7Environmentalism

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      • 2.8Stages of Corporate Responsibility

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      • 2.9Cases and Problems

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    • 3Selecting a Form of Business Ownership

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      • 3.1The Ice Cream Men

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      • 3.2Factors to Consider

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      • 3.3Sole Proprietorship

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      • 3.4Partnership

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      • 3.5Corporation

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      • 3.6Other Types of Business Ownership

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      • 3.7Mergers and Acquisitions

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      • 3.8Cases and Problems

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    • 4Marketing: Providing Value to Customers

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      • 4.1A Robot with Attitude

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      • 4.2What Is Marketing?

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      • 4.3The Marketing Mix

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      • 4.4Pricing a Product

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      • 4.5Placing a Product

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      • 4.6Promoting a Product

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      • 4.7Interacting with Your Customers

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      • 4.8The Product Life Cycle

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      • 4.9The Marketing Environment

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      • 4.10Careers in Marketing

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      • 4.11Cases and Problems

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    • 5Managing Financial Resources

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      • 5.1How to Keep from Going Under

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      • 5.2The Functions of Money

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      • 5.3Financial Institutions

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      • 5.4The Federal Reserve System

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      • 5.5The Role of the Financial Manager

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      • 5.6Understanding Securities Markets

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      • 5.7Financing the Going Concern

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      • 5.8Careers in Finance

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      • 5.9Cases and Problems

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    • 6The Foundation of Business - Economics

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      • 6.1Why Is Apple Successful?

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      • 6.2What Is Economics?

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      • 6.3Perfect Competition and Supply and Demand

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      • 6.4Monopolistic Competition, Oligopoly, and Monopoly

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      • 6.5Measuring the Health of the Economy

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      • 6.6Government’s Role in Managing the Economy

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      • 6.7Cases and Problems

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    • 7The Role of Accounting in Business

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      • 7.1A New Form of GPS: The Gregarious People Seeker

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      • 7.2The Role of Accounting

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      • 7.3Understanding Financial Statements

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      • 7.4Accrual Accounting

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      • 7.5Financial Statement Analysis

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      • 7.6The Profession: Ethics and Opportunities

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      • 7.7Cases and Problems

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    • 8Business in a Global Environment

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      • 8.1It’s a Small World

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      • 8.2The Globalization of Business

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      • 8.3Opportunities in International Business

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      • 8.4The Global Business Environment

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      • 8.5Trade Controls

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      • 8.6Reducing International Trade Barriers

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      • 8.7Preparing for a Career in International Business

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      • 8.8Cases and Problems

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    • 9Recruiting, Motivating, and Keeping Quality Employees

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      • 9.1The Grounds of a Great Work Environment

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      • 9.2Human Resource Management

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      • 9.3Developing Employees

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      • 9.4Motivating Employees

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      • 9.5What Makes a Great Place to Work?

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      • 9.6Performance Appraisal

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      • 9.7Labor Unions

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      • 9.8Cases and Problems

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    • 10Managing for Business Success

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      • 10.1Noteworthy Management

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      • 10.2What Do Managers Do?

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      • 10.3Planning

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      • 10.4Organizing

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      • 10.5Directing

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      • 10.6Controlling

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      • 10.7Managerial Skills

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      • 10.8Cases and Problems

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    • 11The Challenges of Starting a Business

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      • 11.1Build a Better Baby and They Will Come

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      • 11.2What Is an Entrepreneur?

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      • 11.3The Importance of Small Business to the U.S. Economy

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      • 11.4What Industries Are Small Businesses In?

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      • 11.5Advantages and Disadvantages of Business Ownership

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      • 11.6Starting a Business

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      • 11.7The Business Plan

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      • 11.8How to Succeed in Managing a Business

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      • 11.9Cases and Problems

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    • 12Personal Finances

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      • 12.1Where Does Your Money Go?

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      • 12.2Financial Planning

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      • 12.3Time Is Money

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      • 12.4The Financial Planning Process

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      • 12.5A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisis

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      • 12.6Cases and Problems

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    • 13Product Design and Development

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      • 13.1Riding the Crest of Innovation

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      • 13.2What Is a Product?

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      • 13.3Where Do Product Ideas Come From?

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      • 13.4Identifying Business Opportunities

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      • 13.5Understand Your Industry

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      • 13.6Forecasting Demand

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      • 13.7Breakeven Analysis

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      • 13.8Product Development

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      • 13.9Protecting Your Idea

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      • 13.10Cases and Problems

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    • 14Managing Information and Technology

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      • 14.1A Winning Hand for Caesars

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      • 14.2Data versus Information

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      • 14.3Managing Data

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      • 14.4Types of Information Systems

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      • 14.5Computer Networks and Cloud Computing

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      • 14.6Data Communications Networks

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      • 14.7Security Issues in Electronic Communication

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      • 14.8Careers in Information Management

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      • 14.9Cases and Problems

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    • 15The Legal and Regulatory Environment of Business

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      • 15.1Whatever Happened to…George McGovern?

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      • 15.2Law and the Legal System

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      • 15.3Criminal versus Civil Law

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      • 15.4Negligence Torts

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      • 15.5Product Liability

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      • 15.6Some Principles of Public Law

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      • 15.7Cases and Problems

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