Skip to main content
FlatWorld HomeFlatWorld Home
  • My Bookshelf

Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Setting the Stage: Technology and the Modern Enterprise
      • 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
      • 1.2It’s Your Revolution
      • 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
      • 1.4The Pages Ahead
    • 2Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 2.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 2.2Powerful Resources

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 2.3Barriers to Entry, Technology, and Timing

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 2.4Key Framework: The Five Forces of Industry Competitive Advantage

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 3Moore’s Law: Fast, Cheap Computing and What It Means for the Manager

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 3.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 3.2The Death of Moore’s Law?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 3.3Bringing Brains Together: Supercomputing and Grid Computing

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 3.4E-waste: The Dark Side of Moore’s Law

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 4Understanding Network Effects

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 4.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 4.2Where’s All That Value Come From?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 4.3One-Sided or Two-Sided Markets?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 4.4How Are These Markets Different?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 4.5Competing When Network Effects Matter

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 5Social Media, Peer Production, and Web 2.0

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 5.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.2Blogs

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.3Wikis

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.4Social Networks

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.5Twitter and the Rise of Microblogging

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.6Other Key Web 2.0 Terms and Concepts

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.7Prediction Markets and the Wisdom of Crowds

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.8Crowdsourcing

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 5.9Get SMART: The Social Media Awareness and Response Team

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 6Facebook: Building a Business from the Social Graph

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 6.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.2Does Facebook Want to Eat Your Firm’s Lunch? Enveloping Markets across the Internet

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.3The Social Graph

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.4Facebook Feeds—Ebola for Data Flows

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.5Facebook as a Platform

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.6Advertising and Social Networks: A Work in Progress

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.7Privacy Peril, Beacon, and the TOS Debacle: What Facebook’s Failures Can Teach Managers about Technology Planning and Deployment

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.8One Graph to Rule Them All: Facebook Reaches across the Web with Open Graph

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 6.9Is Facebook Worth It?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 7Understanding Software: A Primer for Managers

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 7.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 7.2Operating Systems

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 7.3Application Software

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 7.4Distributed Computing

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 7.5Writing Software

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 7.6Understanding Technology beyond the Price Tag: Total Cost of Ownership (TCO) and the Cost of Tech Failure

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 8Software in Flux: Partly Cloudy and Sometimes Free

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 8.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.2Open Source

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.3Why Open Source?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.4Examples of Open Source Software

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.5Why Give It Away? The Business of Open Source

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.6Cloud Computing: Hype or Hope?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.7The Software Cloud: Why Buy When You Can Rent?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.8SaaS: Not without Risks

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.9The Hardware Cloud: Utility Computing and Its Cousins

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.10Clouds and Tech Industry Impact

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.11Virtualization: Software That Makes One Computer Act Like Many

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 8.12Make, Buy, or Rent

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 9The Data Asset: Databases, Business Intelligence, and Competitive Advantage

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 9.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.2Data, Information, and Knowledge

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.3Where Does Data Come From?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.4Data Rich, Information Poor

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.5Data Warehouses and Data Marts

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.6The Business Intelligence Toolkit

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.7Data Asset in Action: Technology and the Rise of Wal-Mart

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 9.8Data Asset in Action: Caesars’ Solid Gold CRM for the Service Sector

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 10A Manager’s Guide to the Internet and Telecommunications

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 10.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 10.2Internet 101: Understanding How the Internet Works

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 10.3Getting Where You’re Going

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 10.4Last Mile: Faster Speed, Broader Access

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 11Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 11.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 11.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 11.3Where Are Vulnerabilities? Understanding the Weaknesses

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 11.4Taking Action

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 12Google in Three Parts: Search, Online Advertising, and Beyond

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 12.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.2Understanding Search

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.3Understanding the Increase in Online Ad Spending

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.4Search Advertising

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.5Ad Networks—Distribution beyond Search

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.6More Ad Formats and Payment Schemes

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.7Customer Profiling and Behavioral Targeting

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.8Profiling and Privacy

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.9Search Engines, Ad Networks, and Fraud

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 12.10The Battle Unfolds

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 13Zara: Fast Fashion from Savvy Systems

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 13.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 13.2Don’t Guess, Gather Data

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 13.3Moving Forward

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

    • 14Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits

      Preview Mode

      Log in or Purchase this book to read the remaining sections.

      Log InBuy Now or Redeem Code

      • 14.1Introduction

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 14.2Act I: Netflix Leverages Tech and Timing to Create Killer Assets in DVD-by-Mail

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code

      • 14.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

        Preview Mode

        Log in or Purchase this book to read the remaining sections.

        Log InBuy Now or Redeem Code