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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Setting the Stage: Technology and the Modern Enterprise
      • 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
      • 1.2It’s Your Revolution
      • 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
      • 1.4The Pages Ahead
    • 2Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers

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      • 2.1Introduction

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      • 2.2Powerful Resources

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      • 2.3Barriers to Entry, Technology, and Timing

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      • 2.4Key Framework: The Five Forces of Industry Competitive Advantage

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    • 3Moore’s Law: Fast, Cheap Computing and What It Means for the Manager

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      • 3.1Introduction

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      • 3.2The Death of Moore’s Law?

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      • 3.3Bringing Brains Together: Supercomputing and Grid Computing

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      • 3.4E-waste: The Dark Side of Moore’s Law

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    • 4Understanding Network Effects

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      • 4.1Introduction

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      • 4.2Where’s All That Value Come From?

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      • 4.3One-Sided or Two-Sided Markets?

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      • 4.4How Are These Markets Different?

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      • 4.5Competing When Network Effects Matter

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    • 5Social Media, Peer Production, and Web 2.0

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      • 5.1Introduction

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      • 5.2Blogs

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      • 5.3Wikis

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      • 5.4Social Networks

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      • 5.5Twitter and the Rise of Microblogging

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      • 5.6Other Key Web 2.0 Terms and Concepts

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      • 5.7Prediction Markets and the Wisdom of Crowds

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      • 5.8Crowdsourcing

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      • 5.9Get SMART: The Social Media Awareness and Response Team

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    • 6Facebook: Building a Business from the Social Graph

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      • 6.1Introduction

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      • 6.2Does Facebook Want to Eat Your Firm’s Lunch? Enveloping Markets across the Internet

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      • 6.3The Social Graph

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      • 6.4Facebook Feeds—Ebola for Data Flows

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      • 6.5Facebook as a Platform

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      • 6.6Advertising and Social Networks: A Work in Progress

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      • 6.7Privacy Peril, Beacon, and the TOS Debacle: What Facebook’s Failures Can Teach Managers about Technology Planning and Deployment

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      • 6.8One Graph to Rule Them All: Facebook Reaches across the Web with Open Graph

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      • 6.9Is Facebook Worth It?

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    • 7Understanding Software: A Primer for Managers

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      • 7.1Introduction

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      • 7.2Operating Systems

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      • 7.3Application Software

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      • 7.4Distributed Computing

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      • 7.5Writing Software

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      • 7.6Understanding Technology beyond the Price Tag: Total Cost of Ownership (TCO) and the Cost of Tech Failure

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    • 8Software in Flux: Partly Cloudy and Sometimes Free

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      • 8.1Introduction

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      • 8.2Open Source

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      • 8.3Why Open Source?

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      • 8.4Examples of Open Source Software

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      • 8.5Why Give It Away? The Business of Open Source

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      • 8.6Cloud Computing: Hype or Hope?

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      • 8.7The Software Cloud: Why Buy When You Can Rent?

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      • 8.8SaaS: Not without Risks

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      • 8.9The Hardware Cloud: Utility Computing and Its Cousins

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      • 8.10Clouds and Tech Industry Impact

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      • 8.11Virtualization: Software That Makes One Computer Act Like Many

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      • 8.12Make, Buy, or Rent

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    • 9The Data Asset: Databases, Business Intelligence, and Competitive Advantage

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      • 9.1Introduction

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      • 9.2Data, Information, and Knowledge

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      • 9.3Where Does Data Come From?

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      • 9.4Data Rich, Information Poor

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      • 9.5Data Warehouses and Data Marts

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      • 9.6The Business Intelligence Toolkit

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      • 9.7Data Asset in Action: Technology and the Rise of Wal-Mart

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      • 9.8Data Asset in Action: Caesars’ Solid Gold CRM for the Service Sector

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    • 10A Manager’s Guide to the Internet and Telecommunications

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      • 10.1Introduction

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      • 10.2Internet 101: Understanding How the Internet Works

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      • 10.3Getting Where You’re Going

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      • 10.4Last Mile: Faster Speed, Broader Access

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    • 11Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

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      • 11.1Introduction

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      • 11.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

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      • 11.3Where Are Vulnerabilities? Understanding the Weaknesses

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      • 11.4Taking Action

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    • 12Google in Three Parts: Search, Online Advertising, and Beyond

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      • 12.1Introduction

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      • 12.2Understanding Search

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      • 12.3Understanding the Increase in Online Ad Spending

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      • 12.4Search Advertising

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      • 12.5Ad Networks—Distribution beyond Search

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      • 12.6More Ad Formats and Payment Schemes

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      • 12.7Customer Profiling and Behavioral Targeting

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      • 12.8Profiling and Privacy

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      • 12.9Search Engines, Ad Networks, and Fraud

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      • 12.10The Battle Unfolds

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    • 13Zara: Fast Fashion from Savvy Systems

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      • 13.1Introduction

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      • 13.2Don’t Guess, Gather Data

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      • 13.3Moving Forward

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    • 14Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits

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      • 14.1Introduction

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      • 14.2Act I: Netflix Leverages Tech and Timing to Create Killer Assets in DVD-by-Mail

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      • 14.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

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