Entrepreneurial Finance | William S. Hettinger and John Dolan-Heitlinger

- Part 1Business Strategies
- 1How Businesses Make Money
  - 1.1Key Business Strategies
  - 1.2Where’s Your Focus?
  - 1.3Using Financial Statements
  - 1.4Chapter Summary
  - 1.5Exercises
- 2Three Sample Companies
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  - 2.1Manufacturing Company: Boutique Handbags
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  - 2.2Professional Service Firm: Uptown Chiropractic
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  - 2.3Retail Store: Bonnie’s Beachwear
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  - 2.4Chapter Summary
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  - 2.5Exercises
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- Part 2Basic Financial Statements
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- 3Cash Flow Statements: The Basics
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  - 3.1What Is Cash?
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  - 3.2Understanding the Cash Flow Statement
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  - 3.3Cash Flow at Bonnie’s Beachwear
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  - 3.4Organize Your Cash Flow by Activity
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  - 3.5Chapter Summary
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  - 3.6Exercises
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  - 3.7Case Study: Computer Languages Institute
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- 4Profit and Loss Statement Basics
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  - 4.1Profit Is an Estimate
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  - 4.2Understanding the Profit and Loss Statement
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  - 4.3Examining the Profit and Loss Statement
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  - 4.4Bonnie’s Beachwear Profit and Loss Statement
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  - 4.5Chapter Summary
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  - 4.6Exercises
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  - 4.7Case Study: Tino’s Taco Place
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- 5Difference between Cash and Profit
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  - 5.1Asset and Financing Activity
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  - 5.2Timing
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  - 5.3Profit without Cash
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  - 5.4Cash without Profit
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  - 5.5Chapter Summary
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  - 5.6Exercises
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- 6Balance Sheet Basics
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  - 6.1Understanding the Balance Sheet
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  - 6.2Examining the Balance Sheet
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  - 6.3Bonnie’s Beachwear Balance Sheet
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  - 6.4Chapter Summary
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  - 6.5Exercises
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  - 6.6Case Study: The Blue Ridge Safari Park
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- 7How the Balance Sheet Varies by Business Type
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  - 7.1Retail Business
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  - 7.2Manufacturing Business
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  - 7.3Service Business
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  - 7.4Chapter Summary
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  - 7.5Exercises
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- 8How Financial Statements Tie Together
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  - 8.1Operating Activities
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  - 8.2Financing Activities
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  - 8.3Asset Activities
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  - 8.4Chapter Summary
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  - 8.5Exercises
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- 9Understanding the Indirect Cash Flow Statement
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  - 9.1Operating Cash Flow
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  - 9.2Examining the Indirect Operating Cash Flows at Bonnie’s Beachwear
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  - 9.3Examining Indirect Asset Activity and Financing Activity Cash Flow at Bonnie’s Beachwear
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  - 9.4Putting It All Together
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  - 9.5Chapter Summary
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  - 9.6Exercises
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- Part 3Evaluating Financial Statements
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- 10Evaluating Profitability
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  - 10.1Gross Margin
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  - 10.2Operating Margin
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  - 10.3Net Margin
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  - 10.4Analyzing Your Margins
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  - 10.5Return on Assets
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  - 10.6Return on Equity
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  - 10.7Chapter Summary
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  - 10.8Exercises
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  - 10.9Case Study: Growth and Profitability at Tesla
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- 11Working Capital and Operational Efficiency
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  - 11.1Working Capital
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  - 11.2Efficiency Ratios
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  - 11.3Efficiency at Boutique Handbags
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  - 11.4Analyzing Your Efficiency
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  - 11.5Managing Collection and Payment Periods
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  - 11.6Is Boutique Handbags Efficient?
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  - 11.7Chapter Summary
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  - 11.8Exercises
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  - 11.9Case Study: Boom and Bust at Scotts Miracle-Gro
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- 12Can You Pay Your Bills?
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  - 12.1Liquidity Ratios
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  - 12.2Liquidity at Bonnie’s Beachwear
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  - 12.3Understanding Liquidity Ratios
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  - 12.4Chapter Summary
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  - 12.5Exercises
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  - 12.6Case Study: Leasing Decisions at Westside Plaza
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- 13Can You Pay the Bank?
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  - 13.1Leverage Ratios
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  - 13.2Leverage at Uptown Chiropractic
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  - 13.3Industry Leverage Ratios
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  - 13.4Chapter Summary
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  - 13.5Exercises
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  - 13.6Case Study: Treatment Center of the Rockies
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- 14Measuring Percentage Change
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  - 14.1Understanding Percentage Change
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  - 14.2Percentage Change at Bonnie’s Beachwear
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  - 14.3Comparing Alternatives Using Percentage Change
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  - 14.4Chapter Summary
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  - 14.5Exercises
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  - 14.6Case Study: Broadway Dinner Theater
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- 15Using Finance Tools to Manage Your Business
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  - 15.1Focus on Your Strategy
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  - 15.2Focus On Your Cash
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  - 15.3Use Your Tools
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  - 15.4Chapter Summary
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  - 15.5Exercises
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  - 15.6Case Study: The Ratio Match Game
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- Part 4Growing a Business
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- 16What to Consider When Starting Your Business
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  - 16.1Use Your Expertise
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  - 16.2Identify Products and Services
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  - 16.3Customers
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  - 16.4Prices and Margins
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  - 16.5Cash
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  - 16.6Working Capital Needs
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  - 16.7Return
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  - 16.8Chapter Summary
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  - 16.9Exercises
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- 17Legal and Your Business
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  - 17.1Legal Structure
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  - 17.2Licenses and Permits
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  - 17.3Protecting Intellectual Capital
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  - 17.4Contracts
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  - 17.5Chapter Summary
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  - 17.6Exercises
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- 18Accounting and Your Business
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  - 18.1Fiscal Year
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  - 18.2Cash and Accrual Accounting
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  - 18.3Accounting Software and Systems
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  - 18.4Chapter Summary
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  - 18.5Exercises
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- 19Taxes and Your Business
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  - 19.1Income Taxes
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  - 19.2Payroll Taxes
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  - 19.3Sales Taxes
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  - 19.4Chapter Summary
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  - 19.5Exercises
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- 20Starting Your Business
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  - 20.1Setting Up the Business
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  - 20.2Building Sales Volume
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  - 20.3Positive Cash Flow
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  - 20.4How Much Money Does a Business Need?
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  - 20.5Chapter Summary
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  - 20.6Exercises
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- 21When Growth Makes Sense
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  - 21.1Growth to Meet Customer Demand
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  - 21.2Growth to Remain Operationally Efficient
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  - 21.3Growth to Remain Competitive
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  - 21.4Growth Due to Industry Changes
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  - 21.5Growth Requires Money
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  - 21.6Growth Requires Organizational Capacity
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  - 21.7Chapter Summary
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  - 21.8Exercises
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- 22Planning and Budgeting Growth
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  - 22.1Understanding Projections
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  - 22.2First-Year Operations
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  - 22.3Growing Uptown Chiropractic
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  - 22.4How Fast Should You Grow?
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  - 22.5Chapter Summary
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  - 22.6Exercises
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  - 22.7Case Study: Martino’s Family Restaurant
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- 23Evaluating Growth
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  - 23.1Have Profits Increased?
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  - 23.2Have Margins Increased?
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  - 23.3Have Returns Increased?
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  - 23.4Chapter Summary
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  - 23.5Exercises
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  - 23.6Case Study: Personal Medical Devices
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- Part 5Beyond the Basics
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- 24Sales Projection Analysis
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  - 24.1Speaking Economics
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  - 24.2Break-Even Volume
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  - 24.3Break-Even Amount
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  - 24.4Can You Sell That Many?
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  - 24.5Chapter Summary
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  - 24.6Exercises
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- 25Cost–Benefit Analysis
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  - 25.1Analyzing Investments and Capital Expenditures
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  - 25.2Return on Investment
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  - 25.3Payback Period
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  - 25.4Break-Even on Investment
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  - 25.5Examining Investment Opportunities at Johnny’s Garage
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  - 25.6Limitations of Cost Benefit Analysis
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  - 25.7Chapter Summary
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  - 25.8Exercises
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  - 25.9Case Study: New England Office Chair—Part 1
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- 26Time Value of Money
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  - 26.1Understanding the Time Value of Money
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  - 26.2Future Value
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  - 26.3Present Value
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  - 26.4Net Present Value
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  - 26.5Determining Interest Rates and Discount Rates
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  - 26.6Internal Rate of Return
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  - 26.7Examining the Time Value of Money at Johnny’s Garage
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  - 26.8Chapter Summary
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  - 26.9Exercises
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  - 26.10Case Study: Investment Opportunities at the Superior Electric Corporation
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- 27Doing Business Internationally
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  - 27.1Exporting
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- 28Finding Money to Start and Operate Your Business
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  - 28.1Your Money
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- 29Exit Strategies
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- Part 6The Appendices
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- ABasic Excel for Entrepreneurial Finance
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  - A.1Basic Calculations in Excel
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- BPlanning Your Business
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  - B.1The Purpose of Your Business
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- EStartup Expenses
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- GMonthly Expenses
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- JBusiness Forecasting Model
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