Exploring Business | Karen Collins

- Part 1Business in a Dynamic Environment
- 1The Foundations of Business
  - 1.1Why Is Apple Successful?
  - 1.2Introduction
  - 1.3Getting Down to Business
  - 1.4What Is Economics?
  - 1.5Perfect Competition and Supply and Demand
  - 1.6Monopolistic Competition, Oligopoly, and Monopoly
  - 1.7Measuring the Health of the Economy
  - 1.8Government’s Role in Managing the Economy
  - 1.9Careers in Economics
  - 1.10Cases and Problems
  - 1.11Nike Case
- 2Entrepreneurship
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  - 2.1From BET to Billionaire: The Inspiring Story of Sheila Johnson
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  - 2.2What Is an Entrepreneur?
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  - 2.3The Importance of Small Businesses to the U.S. Economy
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  - 2.4What Industries Are Small Businesses In?
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  - 2.5Advantages and Disadvantages of Business Ownership
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  - 2.6Starting a Business
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  - 2.7The Business Plan
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  - 2.8How to Succeed in Managing a Business
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  - 2.9Cases and Problems
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  - 2.10Business Plan Project
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  - 2.11Nike Case
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- 3Selecting a Form of Business Ownership
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  - 3.1The Ice Cream Men
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  - 3.2Factors to Consider
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  - 3.3Sole Proprietorship
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  - 3.4Partnership
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  - 3.5Corporation
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  - 3.6Other Types of Business Ownership
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  - 3.7Mergers and Acquisitions
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  - 3.8Cases and Problems
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  - 3.9Business Plan Project
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  - 3.10Nike Case
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- 4Business Ethics and Social Responsibility
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  - 4.1Wells Fargo Scandal: What’s Wrong with Banking on Quotas
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  - 4.2Misgoverning Corporations: An Overview
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  - 4.3The Individual Approach to Ethics
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  - 4.4Identifying Ethical Challenges
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  - 4.5The Organizational Approach to Ethics
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  - 4.6Corporate Social Responsibility
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  - 4.7Environmentalism
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  - 4.8Stages of Corporate Responsibility
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  - 4.9Cases and Problems
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  - 4.10Business Plan Project
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  - 4.11Nike Case
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- Part 2Operating a Successful Business
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- 5Managing for Business Success
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  - 5.1Noteworthy Management
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  - 5.2What Do Managers Do?
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  - 5.3Planning
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  - 5.4Organizing
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  - 5.5Leading
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  - 5.6Controlling
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  - 5.7Managerial Skills
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  - 5.8Careers in Management
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  - 5.9Cases and Problems
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  - 5.10Business Plan Project
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  - 5.11Nike Case
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- 6Recruiting, Motivating, and Keeping Quality Employees
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  - 6.1The Grounds of a Great Work Environment
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  - 6.2Human Resource Management
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  - 6.3Developing Employees
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  - 6.4Motivating Employees
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  - 6.5What Makes a Great Place to Work?
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  - 6.6Performance Appraisal
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  - 6.7Labor Unions
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  - 6.8Cases and Problems
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  - 6.9Business Plan Project
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  - 6.10Nike Case
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- 7Product Design and Development
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  - 7.1Riding the Crest of Innovation
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  - 7.2What Is a Product?
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  - 7.3Where Do Product Ideas Come From?
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  - 7.4Identifying Business Opportunities
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  - 7.5Understand Your Industry
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  - 7.6Forecasting Demand
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  - 7.7Breakeven Analysis
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  - 7.8Product Development
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  - 7.9Protecting Your Idea
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  - 7.10Cases and Problems
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  - 7.11Business Plan Project
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  - 7.12Nike Case
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- 8Operations Management in Manufacturing and Service Industries
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  - 8.1The Challenge: Producing Quality Jetboards
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  - 8.2Operations Management in Manufacturing
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  - 8.3Facility Layouts
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  - 8.4Managing the Production Process in a Manufacturing Company
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  - 8.5Graphical Tools: Gantt and PERT Charts
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  - 8.6The Technology of Goods Production
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  - 8.7Operations Management for Service Providers
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  - 8.8Producing for Quality
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  - 8.9Cases and Problems
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  - 8.10Business Plan Project
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  - 8.11Nike Case
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- Part 3Marketing in an Ever-Changing World
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- 9Business in a Global Environment
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  - 9.1It’s a Small World
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  - 9.2The Globalization of Business
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  - 9.3Opportunities in International Business
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  - 9.4The Global Business Environment
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  - 9.5Trade Controls
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  - 9.6Reducing International Trade Barriers
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  - 9.7Preparing for a Career in International Business
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  - 9.8Cases and Problems
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  - 9.9Business Plan Project
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  - 9.10Nike Case
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- 10Marketing: Providing Value to Customers
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  - 10.1What to Do When Your Pizza Sucks
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  - 10.2What Is Marketing?
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  - 10.3The Marketing Mix
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  - 10.4Pricing a Product
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  - 10.5Placing a Product
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  - 10.6Promoting a Product
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  - 10.7Interacting with Your Customers
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  - 10.8The Product Life Cycle
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  - 10.9The Marketing Environment
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  - 10.10Careers in Marketing
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  - 10.11Cases and Problems
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  - 10.12Business Plan Project
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  - 10.13Nike Case
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- 11Operating in a Digital Marketing and Social Networking Environment
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  - 11.1Two Talented Technology Geniuses Merge
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  - 11.2Product
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  - 11.3Pricing
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  - 11.4Placement
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  - 11.5Promotion
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  - 11.6Big Data and Privacy
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  - 11.7Cases and Problems
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  - 11.8Business Plan Project
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  - 11.9Nike Case
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- Part 4Financing the Company
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- 12The Role of Accounting in Business
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  - 12.1Rent a Room or a House
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  - 12.2The Role of Accounting
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  - 12.3Understanding Cash-Basis Financial Statements
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  - 12.4Careers in Accounting
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  - 12.5Cases and Problems
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  - 12.6Business Plan Project
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  - 12.7Nike Case
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- 13Managing Financial Resources
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  - 13.1How to Keep from Going Under
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  - 13.2The Functions of Money
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  - 13.3Financial Institutions
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  - 13.4The Federal Reserve System
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  - 13.5The Role of the Financial Manager
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  - 13.6Understanding Securities Markets
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  - 13.7Financing the Going Concern
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  - 13.8Careers in Finance
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  - 13.9Cases and Problems
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  - 13.10Business Plan Project
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  - 13.11Nike Case
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- Part 5Bonus Chapters
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- 14Teamwork and Communications
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  - 14.1The Team with the RAZR’S Edge
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  - 14.2The Team and the Organization
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  - 14.3Why Teamwork Works
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  - 14.4The Team and Its Members
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  - 14.5The Business of Communication
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  - 14.6Communication Channels
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  - 14.7Forms of Communication
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  - 14.8Cases and Problems
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  - 14.9Business Plan Project
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- 15Personal Finances
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  - 15.1Where Does Your Money Go?
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  - 15.2Financial Planning
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  - 15.3Time Is Money
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  - 15.4The Financial Planning Process
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  - 15.5Cases and Problems
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- 16Managing Information and Technology
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  - 16.1A Winning Hand for Caesars
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  - 16.2Data versus Information
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  - 16.3Managing Data
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  - 16.4Types of Information Systems
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  - 16.5Computer Networks and Cloud Computing
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  - 16.6Data Communications Networks
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  - 16.7Security Issues in Electronic Communication
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  - 16.8Careers in Computer and Information Technology
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  - 16.9Cases and Problems
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- 17The Legal and Regulatory Environment of Business
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  - 17.1Whatever Happened to . . . George McGovern?
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  - 17.2Law and the Legal System
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  - 17.3Criminal versus Civil Law
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  - 17.4Negligence Torts
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  - 17.5Product Liability
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  - 17.6Some Principles of Public Law
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  - 17.7Cases and Problems
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- Part 6Appendices
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- AIntroducing Your Business Plan Project
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  - A.1Choices and Tasks
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  - A.2Standard Business Plan Format: Instructions
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- BEstimating Sales
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  - B.1Approaches to Estimating Sales
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- CPreparing Financial Reports with the Excel Template
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  - C.1How to Use the Template
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  - C.2Completing Each Section
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  - C.3Review Your Income Statements
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  - C.4Preparing Your Financial Plan Group Report
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- DAccounting
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  - D.1Accrual Accounting
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  - D.2Financial Statement Analysis
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