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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Setting the Stage: Technology and the Modern Enterprise
      • 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
      • 1.2It’s Your Revolution
      • 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
      • 1.4Hey, Manager—You'll Need to See beyond the Hype Cycle!
      • 1.5The Pages Ahead
    • 2Zara: Fast Fashion from Savvy Systems

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      • 2.1Introduction

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      • 2.2Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!

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      • 2.3Moving Forward

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    • 3Strategy and Technology: Concepts and Frameworks for Achieving Success

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      • 3.1Introduction

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      • 3.2Powerful Resources

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      • 3.3Barriers to Entry, Technology, and Timing

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      • 3.4Key Framework: The Five Forces of Industry Competitive Advantage

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    • 4FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail

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      • 4.1Tech-Driven Strategic Positioning for Market Dominance

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      • 4.2The Model Moves Forward

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    • 5Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits

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      • 5.1Introduction

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      • 5.2Netflix versus the Competition: Big Players, Bold Plans, but It’s Getting Crowded

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      • 5.3Streaming to Win: Online Video and Competitive Advantage

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    • 6Moore’s Law and More: Fast/Cheap Computing and What This Means for the Manager

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      • 6.1Introduction

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      • 6.2The End of Moore’s Law? Not the End of Fast/Cheap Computing!

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      • 6.3The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud

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      • 6.4E-waste: The Dark Side of Moore’s Law

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      • 6.5Mickey’s Wearable: Disney’s MagicBand

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    • 7Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

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      • 7.1Understanding Truly Disruptive Innovation

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      • 7.2Recognizing and Responding to Disruptive Innovation

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      • 7.3Tech to Consider: Additive Manufacturing—Is 3D Printing Ready to Disrupt?

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      • 7.4Tech to Consider: Crypto, Blockchain, and DeFi—Cesspools of Scammers or Disruptive Technologies?

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    • 8Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

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      • 8.1Introduction

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      • 8.2The Emperor of E-commerce

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      • 8.3The Lord of Logistics

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      • 8.4Reworking Brick-and-Mortar Retail: Failed Experiments but New AI-Fueled Tech

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      • 8.5Amazon’s Consumer Electronics (Kindle, Fire, Alexa) and Amazon as Publisher (Twitch, Print, Games, and Video)

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      • 8.6Amazon and the Cloud: From Personal Storage to AWS

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      • 8.7AI at Amazon: Powering the Firm and For Sale to Others

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      • 8.8Is Amazon Too Big?

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      • 8.9Shopify: A Decidedly Different E-commerce Player

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    • 9Shein and Temu: E-commerce Giants from Asia Grow Globally

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      • 9.1The Overnight Fashion Giant

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      • 9.2Shein: They've “Out Zara'ed Inditex”

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      • 9.3Big Challenges and Blistering Criticism: Will Shein’s Stellar Growth Continue?

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      • 9.4Shein’s Future: Global Expansion, Marketplaces, and Competitors

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    • 10Platforms, Network Effects, and Competing in a Winner-Take-All World

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      • 10.1Introduction

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      • 10.2Platforms Are Powerful, but Where Does All That Value Come From?

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      • 10.3One-Sided or Two-Sided Markets?

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      • 10.4How Are These Markets Different?

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      • 10.5Competing When Network Effects Matter

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      • 10.6The Apple Platform Cashes In on Banking

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      • 10.7The Zoom Boom—Big Guys Can Be Beat

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    • 11Social Media, Peer Production, and Leveraging the Crowd

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      • 11.1Introduction

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      • 11.2Blogs

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      • 11.3Wikis

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      • 11.4Social Networks

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      • 11.5X: The Death of Twitter or the Rise of a Super App?

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      • 11.6TikTok—the World’s Addiction

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      • 11.7Prediction Markets and the Wisdom of Crowds

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      • 11.8Crowdsourcing

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      • 11.9Get SMART: The Social Media Awareness and Response Team

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    • 12The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

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      • 12.1Introduction

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      • 12.2Boom Times and Looming Challenges in the Sharing Economy

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      • 12.3Future Outlook: Established Players Get Collaborative

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      • 12.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?

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      • 12.5Uber's Wild Ride: Sharing Economy Startup Success, Flailing after a Fallen Founder, and a Profitable Comeback

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    • 13From Facebook to Meta: Platforms, Privacy, and Big Business from the Social Graph

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      • 13.1Introduction

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      • 13.2Features and Competitive Advantage of Facebook and Other Meta Services

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      • 13.3Meta Goes Mobile and Grows by Acquisition

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      • 13.4The Metaverse and Meta on Your Face—Billions in Losses, but Does a Big Payday Await?

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      • 13.5AI: Essential to Meta’s Success

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      • 13.6Lessons from Meta’s Platform Expansion: Big Growth, Bad Partners, APIs, and a Mobile Melee

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      • 13.7Move Fast and Break Things: Fumbles and Fake News

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    • 14Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

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      • 14.1Introduction

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      • 14.2Founding the Business: Are We On to Something?

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      • 14.3Subscription: Bigger than Rental

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      • 14.4Customer Engagement (Mobile, Social, and Physical Storefronts)

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      • 14.5Data

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      • 14.6Operations and Logistics

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      • 14.7Surviving and Thriving Post-Pandemic

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    • 15Understanding Software: A Primer for Managers

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      • 15.1Introduction

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      • 15.2Operating Systems

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      • 15.3Application Software: Apps, Desktop Products, and Enterprise Systems

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      • 15.4Distributed Computing, Web Services, and APIs: The Platform Builders

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      • 15.5Writing Software

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      • 15.6Software Development Methodologies: From Waning Waterfall to Ascending Agile, Plus a Sprint through Scrum

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      • 15.7Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure

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      • 15.8Software Centric Products Aren't Easy: VW's Electric Vehicle Woes

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    • 16Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

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      • 16.1Introduction

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      • 16.2Open Source

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      • 16.3Why Open Source?

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      • 16.4Examples of Open Source Software

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      • 16.5Give It Away and Make Money: The Business of Open Source

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      • 16.6Defining Cloud Computing

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      • 16.7Software in the Cloud: Why Buy When You Can Rent?

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      • 16.8SaaS: Not without Risks

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      • 16.9Understanding Cloud Computing Service and Deployment Models: SaaS, PaaS, IaaS, and Public, Private, Hybrid Clouds

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      • 16.10Clouds and Tech Industry Impact

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      • 16.11Virtualization: Software That Makes One Computer Act Like Many

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      • 16.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond

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      • 16.13Make, Buy, or Rent

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    • 17Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI

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      • 17.1Introduction

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      • 17.2Data, Information, and Knowledge

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      • 17.3Where Does Data Come From?

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      • 17.4Data Rich, Information Poor

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      • 17.5Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”

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      • 17.6The Business Intelligence Toolkit

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      • 17.7Data Asset in Action: Technology and the Rise of Walmart

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    • 18Artificial Intelligence—the Tech Impacting Nearly Every Industry

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      • 18.1AI, Write My Intro

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      • 18.2Generative AI: Whoa—This Is Something Different!

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      • 18.3So How Does This Stuff Really Work? A Manager’s Guide to Understanding GenAI

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      • 18.4Generative AI: Changing Products and the Nature of Work Itself

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      • 18.5Understanding AI Risks

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      • 18.6It’s Not as Easy as the Press Might State: Technical, Organizational, Legal, and Societal Challenges of AI and Machine Learning

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      • 18.7Addressing AI Risks and Building More Responsible Technology

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      • 18.8AI as Your DJ—a Look at Spotify’s Magic

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    • 19Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve

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      • 19.1Understanding Online Advertising

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      • 19.2Web Tracking: The Cookie Crumbles and Ad Tech Evolves

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      • 19.3App Tracking: Apple and Facebook Go to War over In-App Tracking

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      • 19.4Device Profiling: From Geotargeting to Televisions That Watch You

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      • 19.5Privacy Regulation: A Moving Target

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      • 19.6Privacy, Data Protection, Governance, and Management Policies

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    • 20A Manager’s Guide to the Internet and Telecommunications

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      • 20.1Introduction

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      • 20.2Internet 101: Understanding How the Internet Works

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      • 20.3Getting Where You’re Going

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      • 20.4Last Mile: Faster Speed, Broader Access

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      • 20.5To Infinity and Beyond: SpaceX Starlink and the Awesome Power Wielded by Elon Musk's Firms

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    • 21Information Security: Barbarians at the Gateway (And Just about Everywhere Else)

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      • 21.1Introduction

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      • 21.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

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      • 21.3Where Are Vulnerabilities? Understanding the Weaknesses

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      • 21.4Taking Action

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    • 22Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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      • 22.1Introduction

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      • 22.2Understanding Search

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      • 22.3Search Advertising

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      • 22.4The Google Ad Network: Distribution beyond Search

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      • 22.5Generative AI and the Future of Search and Other Google Products

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      • 22.6Alphabet’s Multi-Front Battle

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    • AEssential Skills for Excel

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      • A.1Introduction and Using Formulas

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      • A.2Basic Formatting and Understanding References

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      • A.3Manipulating Sheets

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      • A.4Freezing Panes, Sorting, and Using Filters

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      • A.5Tables and Autofill

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      • A.6Paste Special and Copy as Picture

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      • A.7Column, Bar, Pie, Line, and Scatter Charts

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      • A.8Functions Related to IF

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      • A.9The VLOOKUP and HLOOKUP Functions

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      • A.10Conditional Formatting

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      • A.11Pivot Tables and Slicers

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      • A.12Excel for Mac versus Excel for Windows

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      • A.13Additional Exercise Starter Files

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