Entrepreneurship | Laura Portolese, Jaclyn Krause, and Julie R. Bonner

- Part 1The Idea
- 1What Is Entrepreneurship?
- 2Understanding the Basics of Business
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  - 2.1Business Ownership Models
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  - 2.2Service Businesses vs. Product Businesses
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  - 2.3Franchising
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  - 2.4Self-Employment vs. Entrepreneurship
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  - 2.5The Characteristics and Mindset of an Entrepreneur
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  - 2.6Test Your Skills: Applied Case
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- 3How Do I Determine a Good Idea and Opportunity?
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  - 3.1The Timmons Framework
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  - 3.2Generating a Good Idea
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  - 3.3Evaluating the Idea: Opportunity Assessment Plans
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  - 3.4Nailing Down the Idea: Planning for Product or Service Development
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  - 3.5Test Your Skills: Applied Case
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- Part 2Entrepreneurship Planning
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- 4How Do I Write a Marketing Plan?
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  - 4.1Market Research Methods
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  - 4.2Target Markets
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  - 4.3The Marketing Mix
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  - 4.4Writing the Marketing Plan
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  - 4.5Test Your Skills: Applied Case
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- 5How Do I Perform Financial Analysis?
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  - 5.1Funding Source Options
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  - 5.2How Do I Estimate Needed Funding?
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  - 5.3How Do I Read Financial Statements?
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  - 5.4How Do I Perform A Break-Even Analysis?
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  - 5.5How Do I Write a Financial Plan?
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  - 5.6Test Your Skills: Applied Case
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- 6How Do I Write an Operational Plan?
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  - 6.1Location
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  - 6.2Facilities and Equipment
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  - 6.3Employees and Insurance
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  - 6.4Suppliers, Supplier Management, and Cost Decisions
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  - 6.5Writing the Operational Plan
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  - 6.6Test Your Skills: Applied Case
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- 7How to Write a Management Plan
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  - 7.1Building a Team
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  - 7.2Organizational Structures
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  - 7.3Writing the Organization and Management Plan
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  - 7.4Test Your Skills: Applied Case
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- 8How to Put Together a Business Plan
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  - 8.1Formal vs. Informal Business Plans: When You Need Each
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  - 8.2The Components of a Business Plan: From the Executive Summary through the Appendix
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  - 8.3Resources to Help You Prepare Your Plan and Obtain Funding
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  - 8.4Presenting the Plan to Potential Investors
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  - 8.5Test Your Skills: Applied Case
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- Part 3Entrepreneurship Execution
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- 9How Do I Manage Change?
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  - 9.1Understanding Factors that Impact the Business
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  - 9.2External Factors
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  - 9.3Internal Factors
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  - 9.4Additional Considerations for Managing Change
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  - 9.5Test Your Skills: Applied Case
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- 10Handling Human Resources
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  - 10.1Recruitment, Selection, and Hiring Process
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  - 10.2Training and Development
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  - 10.3Compensation
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  - 10.4Other HR Considerations
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  - 10.5Test Your Skills: Applied Case
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- Part 4Growing and Sustaining Your Business
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- 11How Do I Grow My Business?
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  - 11.1External Sources of Growth
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  - 11.2Internal Sources for Growth
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  - 11.3Models for Innovation and Growth Management
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  - 11.4Test Your Skills: Applied Case
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- 12Planning for the Future
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  - 12.1Succession Planning
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  - 12.2The Future of Entrepreneurship
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  - 12.3Test Your Skills: Applied Case
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- AStart Your Business Resources
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  - A.1Entrepreneurship Planning
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- BSocial Media Marketing
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  - B.1A Brief Look at Using Social Media to Market Your Business
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