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Table of Contents
About the Author
Acknowledgments
Dedication
Preface
1
Setting the Stage: Technology and the Modern Enterprise
1.1
Tech’s Tectonic Shift: Radically Changing Business Landscapes
1.2
It’s Your Revolution
1.3
Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
1.4
The Pages Ahead
2
Strategy and Technology: Concepts and Frameworks for Achieving Success
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2.1
Introduction
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2.2
Powerful Resources
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2.3
Barriers to Entry, Technology, and Timing
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2.4
Key Framework: The Five Forces of Industry Competitive Advantage
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3
FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
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3.1
Tech-Driven Strategic Positioning for Market Dominance
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3.2
The Model Moves Forward
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4
Zara: Fast Fashion from Savvy Systems
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4.1
Introduction
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4.2
Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!
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4.3
Moving Forward
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5
Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
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5.1
Introduction
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5.2
Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance
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5.3
Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits
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6
Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
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6.1
Introduction
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6.2
The Death of Moore’s Law?
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6.3
The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud
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6.4
E-waste: The Dark Side of Moore’s Law
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6.5
Mickey’s Wearable: Disney’s MagicBand
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7
Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
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7.1
Understanding Truly Disruptive Innovation
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7.2
Recognizing and Responding to Disruptive Innovation
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7.3
From Bitcoin to Blockchain and Beyond: A Disruptive Innovation for Money and More?
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8
Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
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8.1
Introduction
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8.2
The Emperor of E-Commerce
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8.3
The Lord of Logistics
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8.4
Beyond Clicks: More Bricks
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8.5
Amazon’s Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, and More
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8.6
Amazon and the Cloud: From Personal Storage to AWS
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9
Platforms, Network Effects, and Competing in a Winner-Take-All World
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9.1
Introduction
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9.2
Platforms Are Powerful, But Where Does All That Value Come From?
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9.3
One-Sided or Two-Sided Markets?
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9.4
How Are These Markets Different?
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9.5
Competing When Network Effects Matter
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9.6
The Zoom Boom—Big Guys Can Be Beat
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10
Social Media, Peer Production, and Leveraging the Crowd
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10.1
Introduction
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10.2
Blogs
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10.3
Wikis
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10.4
Social Networks
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10.5
Twitter and the Rise of Microblogging
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10.6
Prediction Markets and the Wisdom of Crowds
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10.7
Crowdsourcing
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10.8
Get SMART: The Social Media Awareness and Response Team
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11
The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
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11.1
Introduction
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11.2
Boom Times and Looming Challenges in the Sharing Economy
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11.3
Future Outlook: Established Players Get Collaborative
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11.4
Airbnb—Hey Stranger, Why Don’t You Stay at My Place?
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11.5
Uber's Wild Ride: Sharing Economy Success, Public Company Concerns, and Lessons from a Fallen Founder
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12
Facebook: Platforms, Privacy, and Big Business from the Social Graph
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12.1
Introduction
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12.2
Lengthening Leaders, Quick Catch-Ups, and the Challenging Rise of Mobile
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12.3
Lessons from Platform Facebook: Big Growth, Bad Partners, APIs, and a Mobile Melee
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12.4
Advertising and Social Networks: A Challenging Landscape but a Big Payoff
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12.5
Move Fast and Break Things: Fumbles, Fake News, and Global Growth Challenges
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13
Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
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13.1
Introduction
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13.2
Founding the Business: Are We On to Something?
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13.3
Customer Engagement (Mobile, Social, and Physical Storefronts)
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13.4
Data
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13.5
Operations and Logistics
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13.6
Subscription: Bigger than Rental
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13.7
Surviving and Thriving Post-Pandemic
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14
Understanding Software: A Primer for Managers
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14.1
Introduction
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14.2
Operating Systems
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14.3
Application Software: Apps, Desktop Products, and Enterprise Systems
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14.4
Distributed Computing, Web Services, and APIs: The Platform Builders
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14.5
Writing Software
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14.6
Software Development Methodologies: From Waning Waterfall to Ascending Agile, plus a Sprint through Scrum
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14.7
Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure
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15
Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
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15.1
Introduction
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15.2
Open Source
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15.3
Why Open Source?
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15.4
Examples of Open Source Software
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15.5
Why Give It Away? The Business of Open Source
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15.6
Defining Cloud Computing
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15.7
Software in the Cloud: Why Buy When You Can Rent?
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15.8
SaaS: Not without Risks
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15.9
Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks
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15.10
Clouds and Tech Industry Impact
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15.11
Virtualization: Software That Makes One Computer Act Like Many
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15.12
Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond
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15.13
Make, Buy, or Rent
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16
Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning
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16.1
Introduction
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16.2
Data, Information, and Knowledge
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16.3
Where Does Data Come From?
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16.4
Data Rich, Information Poor
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16.5
Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”
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16.6
The Business Intelligence Toolkit
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16.7
Artificial Intelligence, Big Data, and Machine Learning: It’s Now Everywhere!
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16.8
Ethical Information Systems: Understanding Risks and Building More Responsible Technology
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16.9
Data Asset in Action: Technology and the Rise of Walmart
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17
Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
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17.1
Understanding Online Advertising
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17.2
Web Tracking: The Cookie Crumbles and Ad Tech Evolves
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17.3
App Tracking: Apple and Facebook Go to War Over In-App Tracking
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17.4
Device Profiling: From Geotargeting to Televisions That Watch You
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17.5
Privacy Regulation: A Moving Target
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17.6
Privacy, Data Protection, Governance, and Management Policies
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18
A Manager’s Guide to the Internet and Telecommunications
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18.1
Introduction
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18.2
Internet 101: Understanding How the Internet Works
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18.3
Getting Where You’re Going
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18.4
Last Mile: Faster Speed, Broader Access
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19
Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
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19.1
Introduction
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19.2
Why Is This Happening? Who Is Doing It? And What’s Their Motivation?
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19.3
Where Are Vulnerabilities? Understanding the Weaknesses
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19.4
Taking Action
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20
Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
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20.1
Introduction
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20.2
Understanding Search
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20.3
Search Advertising
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20.4
The Google Ad Network: Distribution beyond Search
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20.5
The Battle Unfolds
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