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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Setting the Stage: Technology and the Modern Enterprise
      • 1.1Tech’s Tectonic Shift: Radically Changing Business Landscapes
      • 1.2It’s Your Revolution
      • 1.3Geek Up—Tech Is Everywhere and You’ll Need It to Thrive
      • 1.4The Pages Ahead
    • 2Strategy and Technology: Concepts and Frameworks for Achieving Success

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      • 2.1Introduction

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      • 2.2Powerful Resources

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      • 2.3Barriers to Entry, Technology, and Timing

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      • 2.4Key Framework: The Five Forces of Industry Competitive Advantage

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    • 3FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail

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      • 3.1Tech-Driven Strategic Positioning for Market Dominance

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      • 3.2The Model Moves Forward

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    • 4Zara: Fast Fashion from Savvy Systems

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      • 4.1Introduction

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      • 4.2Don’t Guess, Gather Data—Make Small Batches of What Customers Want and Ship It Fast!

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      • 4.3Moving Forward

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    • 5Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits

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      • 5.1Introduction

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      • 5.2Act I: David Becomes Goliath: Crafting Killer Assets for DVD-by-Mail Dominance

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      • 5.3Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

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    • 6Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager

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      • 6.1Introduction

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      • 6.2The Death of Moore’s Law?

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      • 6.3The Power of Parallel: Supercomputing, Grids, Clusters, and Putting Smarts in the Cloud

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      • 6.4E-waste: The Dark Side of Moore’s Law

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      • 6.5Mickey’s Wearable: Disney’s MagicBand

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    • 7Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction

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      • 7.1Understanding Truly Disruptive Innovation

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      • 7.2Recognizing and Responding to Disruptive Innovation

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      • 7.3From Bitcoin to Blockchain and Beyond: A Disruptive Innovation for Money and More?

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    • 8Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud

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      • 8.1Introduction

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      • 8.2The Emperor of E-Commerce

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      • 8.3The Lord of Logistics

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      • 8.4Beyond Clicks: More Bricks

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      • 8.5Amazon’s Disruptive Consumer Hardware Businesses: Kindle, Fire, Alexa, and More

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      • 8.6Amazon and the Cloud: From Personal Storage to AWS

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    • 9Platforms, Network Effects, and Competing in a Winner-Take-All World

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      • 9.1Introduction

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      • 9.2Platforms Are Powerful, But Where Does All That Value Come From?

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      • 9.3One-Sided or Two-Sided Markets?

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      • 9.4How Are These Markets Different?

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      • 9.5Competing When Network Effects Matter

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      • 9.6The Zoom Boom—Big Guys Can Be Beat

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    • 10Social Media, Peer Production, and Leveraging the Crowd

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      • 10.1Introduction

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      • 10.2Blogs

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      • 10.3Wikis

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      • 10.4Social Networks

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      • 10.5Twitter and the Rise of Microblogging

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      • 10.6Prediction Markets and the Wisdom of Crowds

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      • 10.7Crowdsourcing

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      • 10.8Get SMART: The Social Media Awareness and Response Team

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    • 11The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech

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      • 11.1Introduction

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      • 11.2Boom Times and Looming Challenges in the Sharing Economy

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      • 11.3Future Outlook: Established Players Get Collaborative

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      • 11.4Airbnb—Hey Stranger, Why Don’t You Stay at My Place?

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      • 11.5Uber's Wild Ride: Sharing Economy Success, Public Company Concerns, and Lessons from a Fallen Founder

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    • 12Facebook: Platforms, Privacy, and Big Business from the Social Graph

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      • 12.1Introduction

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      • 12.2Lengthening Leaders, Quick Catch-Ups, and the Challenging Rise of Mobile

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      • 12.3Lessons from Platform Facebook: Big Growth, Bad Partners, APIs, and a Mobile Melee

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      • 12.4Advertising and Social Networks: A Challenging Landscape but a Big Payoff

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      • 12.5Move Fast and Break Things: Fumbles, Fake News, and Global Growth Challenges

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    • 13Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion

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      • 13.1Introduction

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      • 13.2Founding the Business: Are We On to Something?

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      • 13.3Customer Engagement (Mobile, Social, and Physical Storefronts)

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      • 13.4Data

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      • 13.5Operations and Logistics

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      • 13.6Subscription: Bigger than Rental

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      • 13.7Surviving and Thriving Post-Pandemic

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    • 14Understanding Software: A Primer for Managers

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      • 14.1Introduction

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      • 14.2Operating Systems

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      • 14.3Application Software: Apps, Desktop Products, and Enterprise Systems

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      • 14.4Distributed Computing, Web Services, and APIs: The Platform Builders

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      • 14.5Writing Software

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      • 14.6Software Development Methodologies: From Waning Waterfall to Ascending Agile, plus a Sprint through Scrum

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      • 14.7Beyond the Price Tag: Total Cost of Ownership and the Cost of Tech Failure

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    • 15Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts

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      • 15.1Introduction

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      • 15.2Open Source

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      • 15.3Why Open Source?

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      • 15.4Examples of Open Source Software

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      • 15.5Why Give It Away? The Business of Open Source

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      • 15.6Defining Cloud Computing

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      • 15.7Software in the Cloud: Why Buy When You Can Rent?

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      • 15.8SaaS: Not without Risks

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      • 15.9Understanding Cloud Computing Models: PaaS, IaaS, and Motivations and Risks

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      • 15.10Clouds and Tech Industry Impact

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      • 15.11Virtualization: Software That Makes One Computer Act Like Many

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      • 15.12Apps and App Stores: Further Disrupting the Software Industry on Smartphones, Tablets, and Beyond

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      • 15.13Make, Buy, or Rent

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    • 16Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning

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      • 16.1Introduction

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      • 16.2Data, Information, and Knowledge

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      • 16.3Where Does Data Come From?

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      • 16.4Data Rich, Information Poor

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      • 16.5Data Warehouses, Data Marts, Data Lakes, and the Technology behind “Big Data”

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      • 16.6The Business Intelligence Toolkit

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      • 16.7Artificial Intelligence, Big Data, and Machine Learning: It’s Now Everywhere!

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      • 16.8Ethical Information Systems: Understanding Risks and Building More Responsible Technology

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      • 16.9Data Asset in Action: Technology and the Rise of Walmart

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    • 17Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve

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      • 17.1Understanding Online Advertising

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      • 17.2Web Tracking: The Cookie Crumbles and Ad Tech Evolves

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      • 17.3App Tracking: Apple and Facebook Go to War Over In-App Tracking

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      • 17.4Device Profiling: From Geotargeting to Televisions That Watch You

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      • 17.5Privacy Regulation: A Moving Target

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      • 17.6Privacy, Data Protection, Governance, and Management Policies

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    • 18A Manager’s Guide to the Internet and Telecommunications

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      • 18.1Introduction

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      • 18.2Internet 101: Understanding How the Internet Works

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      • 18.3Getting Where You’re Going

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      • 18.4Last Mile: Faster Speed, Broader Access

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    • 19Information Security: Barbarians at the Gateway (and Just About Everywhere Else)

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      • 19.1Introduction

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      • 19.2Why Is This Happening? Who Is Doing It? And What’s Their Motivation?

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      • 19.3Where Are Vulnerabilities? Understanding the Weaknesses

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      • 19.4Taking Action

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    • 20Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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      • 20.1Introduction

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      • 20.2Understanding Search

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      • 20.3Search Advertising

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      • 20.4The Google Ad Network: Distribution beyond Search

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      • 20.5The Battle Unfolds

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