Mastering Strategic Management | Dave Ketchen and Jeremy Short

- 1Mastering Strategy: Art and Science
- 2Leading Strategically
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  - 2.1Vision, Mission, and Goals
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  - 2.2Assessing Organizational Performance
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  - 2.3The CEO as Celebrity
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  - 2.4Entrepreneurial Orientation
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  - 2.5Conclusion
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- 3Evaluating the External Environment
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  - 3.1The Relationship between an Organization and Its Environment
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  - 3.2Evaluating the General Environment
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  - 3.3Evaluating the Industry
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  - 3.4Mapping Strategic Groups
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  - 3.5Conclusion
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- 4Managing Company Resources
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  - 4.1Resource-Based Theory
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  - 4.2Intellectual Property
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  - 4.3Value Chain
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  - 4.4Beyond Resource-Based Theory: Other Views on Company Performance
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  - 4.5SWOT Analysis
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  - 4.6Conclusion
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- 5Selecting Business-Level Strategies
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  - 5.1Understanding Business-Level Strategy through “Generic Strategies”
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  - 5.2Cost Leadership
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  - 5.3Differentiation
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  - 5.4Focused Cost Leadership and Focused Differentiation
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  - 5.5Best-Cost Strategy
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  - 5.6Stuck in the Middle
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  - 5.7Conclusion
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- 6Supporting the Business-Level Strategy: Competitive and Cooperative Moves
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  - 6.1Making Competitive Moves
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  - 6.2Responding to Competitors’ Moves
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  - 6.3Making Cooperative Moves
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  - 6.4Conclusion
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- 7Competing in International Markets
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  - 7.1Advantages and Disadvantages of Competing in International Markets
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  - 7.2Drivers of Success and Failure When Competing in International Markets
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  - 7.3Types of International Strategies
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  - 7.4Options for Competing in International Markets
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  - 7.5Conclusion
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- 8Selecting Corporate-Level Strategies
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  - 8.1Concentration Strategies
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  - 8.2Vertical Integration Strategies
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  - 8.3Diversification Strategies
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  - 8.4Strategies for Getting Smaller
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  - 8.5Portfolio Planning and Corporate-Level Strategy
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  - 8.6Conclusion
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- 9Executing Strategy through Organizational Design
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  - 9.1The Basic Building Blocks of Organizational Structure
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  - 9.2Creating an Organizational Structure
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  - 9.3Creating Organizational Control Systems
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  - 9.4Legal Forms of Business
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  - 9.5Conclusion
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- 10Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
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  - 10.1Boards of Directors
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  - 10.2Corporate Ethics and Social Responsibility
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  - 10.3Understanding Thought Patterns: A Key to Corporate Leadership?
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  - 10.4Conclusion
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