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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Business Communication Soft Skills
      • 1.1Getting Started
      • 1.2What Is Communication?
      • 1.3Your Responsibilities as a Professional Communicator
      • 1.4Self-Understanding and Professional Success
      • 1.5Identity and the Johari Window
      • 1.6Communication Styles
      • 1.7Listening Styles
      • 1.8Emotional Intelligence
      • 1.9Leadership Styles
      • 1.10Conflict Management Styles
      • 1.11Artificial Intelligence, Soft Skills, and Work in the Future
    • 2Perception, Audience, and Message

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      • 2.1Getting Started

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      • 2.2Principles of Verbal Communication

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      • 2.3The Perception Process

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      • 2.4Differences in Perception

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      • 2.5Meeting Audience Needs

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      • 2.6Getting to Know Your Audience

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      • 2.7Effective Message Design

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      • 2.8Avoiding Jargon, Slang, and Racist and Sexist Language

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      • 2.9Visual Emphasis Strategies

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    • 3The Business Writing Process

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      • 3.1Getting Started

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      • 3.2Preparing to Write

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      • 3.3Clear and Concise Business Writing

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      • 3.4Paraphrasing, Patch Writing, and Plagiarism

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      • 3.5Compiling Your Research and Investigation Results

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      • 3.6Organization, Introductions, and Outlines

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      • 3.7Logic, Credibility, and Passion in Your Writing

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      • 3.8Writing Styles

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      • 3.9Tone and Voice

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      • 3.10Proving Your Point

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      • 3.11Writing and Liability

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      • 3.12Tips for Effective Business Communication

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    • 4Revision, Proofreading, Format, and Design

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      • 4.1Getting Started

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      • 4.2Evaluate Content, Organization, Style, and Readability

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      • 4.3Review Format, Facts, Names, Spelling, Punctuation, and Grammar

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      • 4.4Revision and the Professional Test

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      • 4.5Proofreading and Design Evaluation

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      • 4.6Diverse Forms of Feedback

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    • 5Business Writing in Action

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      • 5.1Getting Started

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      • 5.2Text, E-mail, and Netiquette

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      • 5.3Memorandums and Letters

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      • 5.4Business Report

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      • 5.5Business Proposal

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      • 5.6Online Professional Profiles and the Résumé

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      • 5.7Sales Message

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      • 5.8Mobile Communication Messages

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    • 6Business Presentations, Topics, and Stage Fright

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      • 6.1Getting Started

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      • 6.2Before You Choose a Topic

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      • 6.3Topic Appeal, Selection, and the Thesis Statement

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      • 6.4Myths of Public Speaking, Speech Anxiety, and Stage Fright

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      • 6.5Obstacles to Effective Presentations: Stereotypes, Prejudice, and Ethnocentrism

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    • 7Nonverbal Communication, Movement, and Visual Aids in Business Presentations

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      • 7.1Getting Started

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      • 7.2Principles of Nonverbal Communication

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      • 7.3Types of Nonverbal Communication

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      • 7.4Movement in Your Presentation

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      • 7.5Effective Visual Aids

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    • 8Presentation Organization and Outlines

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      • 8.1Getting Started

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      • 8.2Strategies for Presentation Success

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      • 8.3Building a Sample Speech

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      • 8.4Sample Speech Outlines

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      • 8.5Organizing Principles for Your Speech

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      • 8.6Transitions

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    • 9Presentations to Inform

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      • 9.1Getting Started

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      • 9.2Functions of the Presentation to Inform

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      • 9.3Types of Presentations to Inform

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      • 9.4Effective Motivational Strategies to Gain Audience Attention

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      • 9.5Preparing to Present Your Speech to Inform

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      • 9.6Creating an Informative Presentation

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    • 10Presentations to Persuade

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      • 10.1Getting Started

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      • 10.2What Is Persuasion?

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      • 10.3Principles of Persuasion

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      • 10.4Effective Strategies for the Presentation to Persuade

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      • 10.5Speaking Ethically

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      • 10.6Sample Persuasive Speech

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      • 10.7Effective Elevator Speeches

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    • 11Business Presentations in Action

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      • 11.1Getting Started

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      • 11.2Sound Bites, Message Maps, Quotes, and Earworms

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      • 11.3Telephone/VoIP Communication

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      • 11.4Strategies for Effective Meetings

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      • 11.5Using Technology to Facilitate Online Interactions

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      • 11.6Celebrations: Toasts and Roasts

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      • 11.7Media Interviews

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      • 11.8Introducing a Speaker

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      • 11.9Presenting or Accepting an Award

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      • 11.10Serving as Master of Ceremonies

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      • 11.11Viral Messages

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      • 11.12Effective Conversations and Employment Interviews

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    • 12Business Communication and Conflict

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      • 12.1Getting Started

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      • 12.2Principles of Conflict

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      • 12.3Process of Conflict

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      • 12.4Managing Conflict and Emotional Labor

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      • 12.5Conflict Strategies and BATNA

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      • 12.6Teams, Groupthink, and Conflict

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      • 12.7Improving Relationships at Work

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    • 13Negative News, Crisis Communication, and Change

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      • 13.1Getting Started

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      • 13.2Delivering Negative News

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      • 13.3Crisis Communication Plan

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      • 13.4Press Conferences

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      • 13.5Team Problem Solving

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      • 13.6Cause Marketing and Social Change

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    • 14Intercultural and International Business Communication

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      • 14.1Getting Started

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      • 14.2International Communication and the Global Marketplace

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      • 14.3International Business and Law Enforcement

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      • 14.4The International Job Assignment

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      • 14.5Styles of Management

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      • 14.6Organizational Cultures and Team Member Roles

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      • 14.7Family Business Challenges

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      • 14.8Deep Web, Darknets, Blogs, and Microblogs

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      • 14.9Popular Culture and Business Communication Across Cultures

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