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Effective Business Communication

v3.0 Scott McLean

Chapter 1 Business Communication Soft Skills

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people. —Jim Rohn, entrepreneur

People who wish to go into the future should have two skills to succeed—the ability to deal with people and the ability to sell. —Shiv Khera, author

Business is clear that developing the right attitudes and attributes in people—such as resilience, respect, enthusiasm and creativity—is just as important as academic or technical skills. In an ever more competitive jobs market it is such qualities that will give our young talent a head start and also allow existing employees to progress to higher skilled, better paid roles. —Neil Carberry, Director for Employment and Skills at CBI via backingsoftskills.co.uk