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Effective Business Communication
v3.0 Scott McLean
Chapter 1 Business Communication Soft Skills
Business is clear that developing the right attitudes and attributes in people—such as resilience, respect, enthusiasm and creativity—is just as important as academic or technical skills. In an ever more competitive jobs market it is such qualities that will give our young talent a head start and also allow existing employees to progress to higher skilled, better paid roles. —Neil Carberry, Director for Employment and Skills at CBI via backingsoftskills.co.uk