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Table of Contents
About the Author
Acknowledgments
Welcome to The Power of Selling
1
The Secret to Success in Life
1.1
Get What You Want In Life . . . When You Master Selling
1.2
Sales Drives the Company and the Economy
1.3
Selling U: The Power of Your Personal Brand
1.4
Review and Practice
2
Exploring Careers in Sales
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2.1
What Does It Take to Be a Great Salesperson?
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2.2
The Sales Landscape: Where You Put Your Selling Skills to Work
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2.3
Realizing Success in Sales
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2.4
Selling U: Résumé and Cover Letter Essentials
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2.5
Review and Practice
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3
Connections, Relationships, and Trust
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3.1
The Power of Relationship Selling
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3.2
Putting Adaptive Selling to Work
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3.3
Selling U: Networking—The Hidden Job Market
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3.4
Review and Practice
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4
Difficult Choices: Doing the Right Thing
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4.1
Business Ethics: Guiding Principles in Selling and in Life
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4.2
Policies, Practices, and Cultures of Organizations
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4.3
Selling U: Personal Branding and Ethics
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4.4
Review and Practice
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5
The Ultimate Guide to Communication and Business Etiquette
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5.1
Effective Communication Is All About the Receiver
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5.2
Business Etiquette: What You Need To Know
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5.3
Selling U: The Power of Informational Interviews
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5.4
Review and Practice
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6
#SocialSelling—Adding Value to Your Network
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6.1
The Social Selling Imperative
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6.2
Sharing, Prospecting, and Engaging with Social Selling
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6.3
Selling U: Social Selling for Your Personal Brand
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6.4
Review and Practice
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7
Why and How Customers Buy
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7.1
Buying 101
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7.2
How the Buying Process Works
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7.3
Selling U: Developing and Communicating Your Personal FAB
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7.4
Review and Practice
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8
The Foundation of the Selling Process: Prospecting and Qualifying
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8.1
It’s a Process: Seven Steps to Successful Selling
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8.2
Prospecting: The Foundation of the Selling Process
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8.3
Resources to Help You Find Your Prospects
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8.4
Selling U: How to Use Prospecting Tools to Identify 25 Target Companies
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8.5
Review and Practice
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9
Preparing for Success: The Pre-Approach
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9.1
If You Want the Sale, Do the Research
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9.2
Solve, Don’t Sell
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9.3
Identify Pre-call Objectives: Getting SMART about Your Sales Call
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9.4
Selling U: Five Power-Packed Tools to Let the Right People Know about Your Brand
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9.5
Review and Practice
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10
The Moment of Truth: The Approach
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10.1
First Impressions Make All the Difference
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10.2
How to Start Off on the Right Foot
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10.3
Choosing the Best Approach for the Situation
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10.4
Overcoming Rejection
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10.5
Selling U: What’s Your Elevator Pitch for Your Brand?
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10.6
Review and Practice
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11
Present Like a Pro: The Presentation
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11.1
Selling is Storytelling
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11.2
Preparation—The Key to a Successful Presentation
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11.3
Dress for Success
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11.4
Making Your Presentation Work
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11.5
How to Use SPIN Selling During Your Sales Call
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11.6
Putting It All Together
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11.7
Selling U: Selling Yourself on an Interview
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11.8
Review and Practice
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12
Anticipating Opportunities: Handling Objections
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12.1
Objections Are Opportunities to Build Relationships
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12.2
Types of Objections and How to Handle Them
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12.3
Selling U: How to Overcome Objections in a Job Interview
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12.4
Review and Practice
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13
Asking for the Sale: The Close
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13.1
Closing Starts at the Beginning
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13.2
Collaborate to Negotiate
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13.3
Selling U: Negotiating to Win for Your Job Offer
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13.4
Review and Practice
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14
Doing it Right: The Follow-up
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14.1
Follow-Up: Creating a Customer for Life
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14.2
Why Customer Satisfaction Isn’t Enough
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14.3
Selling U: Staying Motivated and Enjoying Your Success
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14.4
Review and Practice
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15
So You Want To Be An Entrepreneur
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15.1
What It Means to Be an Entrepreneur
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15.2
Selling Yourself and Your Idea
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15.3
Selling U: Resources for Your Entrepreneurial Journey
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15.4
Review and Practice
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A
Resources for Successful Salespeople
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