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Table of Contents

    • About the Author
    • Acknowledgments
    • Preface
    • 1Sociological Inquiry
      • 1.1Research Methods for Everyday Life
      • 1.2How Do We Know What We Know?
      • 1.3Science, Social Science, and Sociology
      • 1.4Why Should We Care?
      • 1.5Design and Goals of This Text
    • 2Linking Methods With Theory

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      • 2.1What’s Theory Got to Do With It?

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      • 2.2Micro, Meso, and Macro Approaches

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      • 2.3Paradigms, Theories, and How They Shape a Researcher’s Approach

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      • 2.4Inductive or Deductive? Two Different Approaches

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      • 2.5Revisiting an Earlier Question

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    • 3Ethics in Research

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      • 3.1Ethics in Sociological Research

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      • 3.2Research on Humans

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      • 3.3Specific Ethical Issues to Consider

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      • 3.4Ethics at Micro, Meso, and Macro Levels

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      • 3.5The Practice of Science Versus the Uses of Science

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    • 4Getting Started

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      • 4.1Choosing a Topic

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      • 4.2Starting Where You Already Are

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      • 4.3Is It Empirical?

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      • 4.4Is It Sociological?

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      • 4.5Is It a Question?

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      • 4.6Next Steps

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    • 5Research Design

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      • 5.1How to Design a Research Project

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      • 5.2Goals of the Research Project

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      • 5.3Qualitative or Quantitative? Some Specific Considerations

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      • 5.4Triangulation

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      • 5.5Components of a Research Project

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    • 6Defining and Measuring Concepts

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      • 6.1Measurement, Conceptualization, and Operationalization

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      • 6.2Measurement

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      • 6.3Conceptualization

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      • 6.4Operationalization

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      • 6.5Measurement Quality

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      • 6.6Complexities in Measurement

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    • 7Making Claims: Samples and Sampling

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      • 7.1Who or What?

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      • 7.2Populations Versus Samples

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      • 7.3Sampling in Qualitative Research

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      • 7.4Sampling in Quantitative Research

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      • 7.5A Word of Caution: Questions to Ask About Samples

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    • 8Survey Research: A Quantitative Technique

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      • 8.1Why Survey Research?

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      • 8.2Survey Research: What Is It and When Should It Be Used?

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      • 8.3Pros and Cons of Survey Research

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      • 8.4Types of Surveys

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      • 8.5Designing Effective Questions and Questionnaires

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      • 8.6Analysis of Survey Data

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    • 9Interviews: Qualitative and Quantitative Approaches

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      • 9.1Why Interview Research?

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      • 9.2Interview Research: What Is It and When Should It Be Used?

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      • 9.3Qualitative Interview Techniques and Considerations

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      • 9.4Quantitative Interview Techniques and Considerations

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      • 9.5Issues to Consider for All Interview Types

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    • 10Field Research: A Qualitative Technique

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      • 10.1Why Field Research?

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      • 10.2Field Research: What Is It and When to Use It?

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      • 10.3Pros and Cons of Field Research

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      • 10.4Getting In

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      • 10.5Field Notes

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      • 10.6Analysis of Field Research Data

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    • 11Unobtrusive Research: Qualitative and Quantitative Approaches

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      • 11.1Why Unobtrusive Research?

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      • 11.2Unobtrusive Research: What Is It and When to Use It?

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      • 11.3Pros and Cons of Unobtrusive Research

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      • 11.4Unobtrusive Data Collected by You

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      • 11.5Analyzing Others’ Data

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      • 11.6Reliability in Unobtrusive Research

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    • 12Additional Methods of Data Collection and Analysis

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      • 12.1Why Additional Methods?

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      • 12.2Focus Groups

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      • 12.3Experiments

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      • 12.4Ethnomethodology and Conversation Analysis

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    • 13Sharing Your Work

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      • 13.1Research as Public Activity

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      • 13.2Deciding What to Share and With Whom to Share It

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      • 13.3Presenting Your Research

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      • 13.4Writing Up Research Results

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      • 13.5Disseminating Findings

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    • 14Reading and Understanding Social Research

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      • 14.1Sociology in Everyday Life

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      • 14.2Reading Reports of Sociological Research

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      • 14.3Being a Responsible Consumer of Research

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      • 14.4Media Reports of Sociological Research

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      • 14.5Sociological Research: It’s Everywhere

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    • 15Research Methods in the Real World

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      • 15.1Applying What You’ve Learned

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      • 15.2Doing Research for a Living

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      • 15.3Doing Research for a Cause

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      • 15.4Public Sociology

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      • 15.5Revisiting an Earlier Question: Why Should We Care?

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