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Table of Contents

    • About the Authors
    • Acknowledgments
    • Dedication
    • Preface
    • 1Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks
      • 1.1Introduction
      • 1.2Overview of Sustainable Business
      • 1.3What Does It Mean to Be a Sustainable Business?
      • 1.4What Is Required for a Sustainability Perspective?
      • 1.5The Business Case for Sustainability
      • 1.6A Strategic Approach to Sustainable Business Practice
    • 2The Science of Sustainability

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      • 2.1Introduction

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      • 2.2Sustainability Economics

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      • 2.3Life and Climate System of Earth

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      • 2.4Human Activity Impacts on Ecosystems

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      • 2.5In-Depth Discussion of Sustainability Topics

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    • 3Government, Public Policy, and Sustainable Business

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      • 3.1Introduction

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      • 3.2Factors That Influence Public Policy

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      • 3.3Business and Government Relations: How Do Government and Business Interact?

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      • 3.4Market Failures and the Role of Public Policy

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      • 3.5Public Policy Features and Examples

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      • 3.6Environmental and Energy Policies

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    • 4Accountability for Sustainability

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      • 4.1Overview

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      • 4.2Sustainability Reporting

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      • 4.3Sustainability Reporting Process

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      • 4.4Sustainability Reporting Guidelines and Frameworks

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      • 4.5Certification

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      • 4.6Life Cycle Management and Sustainability

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      • 4.7Conclusion

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    • 5Entrepreneurship, Innovation, and Sustainable Business

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      • 5.1Introduction

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      • 5.2Overview of Entrepreneurship

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      • 5.3The Keys to Successful Sustainability Entrepreneurship

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      • 5.4Innovation and Sustainability

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      • 5.5Conclusion

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    • 6Sustainable Business Marketing

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      • 6.1What Is Sustainable Marketing?

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      • 6.2Green Marketing Strategy and the Four P's of Marketing

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      • 6.3Market Barriers to Sustainability Products

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      • 6.4Business Risks of Sustainability Marketing

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      • 6.5Keys to Marketing a Sustainable Brand

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    • 7Case: Sustainable Business Entrepreneurship: Simply Green Biofuels

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      • 7.1Introduction to Simply Green

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      • 7.2Biodiesel

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      • 7.3The Challenges and Overcoming Them

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      • 7.4Getting the Business Off the Ground

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      • 7.5The Keys to Success

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      • 7.6Why No Profits?

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      • 7.7Limits of Always Focusing on Doing the Right Thing

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      • 7.8Conclusion

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      • 7.9Appendix: Simply Green Timeline

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    • 8Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product

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      • 8.1Introduction

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      • 8.2Marketing Focus on the Triple Bottom Line: People, Planet, and Profit

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      • 8.3Taking Seventh Generation to the Next Level: The Challenge Ahead

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    • 9Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters, Inc.

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      • 9.1Introduction

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      • 9.2Green Mountain’s Sustainable Business Model

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      • 9.3The Coffee Industry’s Supply Chain

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      • 9.4Sustainability and Corporate Social Responsibility at Green Mountain Coffee Roasters, Inc.

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      • 9.5Going Forward

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    • 10Case: Oakhurst Dairy: Operations Management and Sustainability

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      • 10.1Overview

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      • 10.2Introduction

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      • 10.3Greenhouse Gases (GHGs) and the US Dairy Industry

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      • 10.4Oakhurst: Improving Business Value through Sustainable Practice

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      • 10.5Going Forward: Opportunities and Challenges

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    • 11Case: Accounting for Sustainability: How Does Timberland Do It and Why?

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      • 11.1Introduction

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      • 11.2Sustainability Reporting at Timberland

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      • 11.3Business Value of Sustainability Reporting

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      • 11.4Looking Forward: New Corporate Parent and New Corporate Social Responsibility Leader

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    • 12Case: Sustainable Investing: Pax World Helping Investors Change the World

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      • 12.1For Tomorrow

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      • 12.2Introduction to Socially Responsible Investing (SRI)

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      • 12.3Pax World

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      • 12.4Pax World’s Approach to Investing

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      • 12.5Pax World Looking Forward

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    • 13Case: Strategic Mission–Driven Sustainable Business: Stonyfield Yogurt

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      • 13.1Introduction

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      • 13.2Stonyfield Farm: A Sustainability-Focused Start-Up

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      • 13.3Stonyfield’s Social Mission

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      • 13.4Organics and Natural Foods Industry

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      • 13.5Stonyfield’s Strategy and Execution

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      • 13.6Moving On

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      • 13.7Conclusion

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