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Table of Contents

    • About the Authors
    • Acknowledgements
    • Dedication
    • Preface
    • 1What is Entrepreneurship?
      • 1.1Entrepreneurs and Entrepreneurship – Defining What We Mean by Small Business
      • 1.2How Small Businesses Helped Shape America
      • 1.3Why Start Your Own Business?
      • 1.4Dispelling the Myths about Small Business Ownership: It’s a Lot of Work!
    • 2Understanding the Basics of Business

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      • 2.1Business Ownership Models

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      • 2.2Service Businesses vs. Product Businesses

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      • 2.3Franchising

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      • 2.4Self-Employment vs. Entrepreneurship

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      • 2.5The Characteristics and Mindset of an Entrepreneur

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    • 3How Do I Determine a Good Idea and Opportunity?

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      • 3.1The Timmons Framework

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      • 3.2Generating a Good Idea

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      • 3.3Evaluating the Idea: Opportunity Assessment Plans

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      • 3.4Nailing Down the Idea: Planning for Product or Service Development

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    • 4How Do I Write a Marketing Plan?

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      • 4.1Market Research Methods

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      • 4.2Target Markets

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      • 4.3The Marketing Mix

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      • 4.4Writing the Marketing Plan

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    • 5How Do I Perform Financial Analysis?

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      • 5.1Funding Source Options

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      • 5.2How Do I Estimate Needed Funding?

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      • 5.3How Do I Read Financial Statements?

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      • 5.4How Do I Perform A Break-Even Analysis?

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      • 5.5How do I Write a Financial Plan?

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    • 6How Do I Write an Operational Plan?

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      • 6.1Location

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      • 6.2Facilities and Equipment

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      • 6.3Employees and Insurance

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      • 6.4Suppliers, Supplier Management and Cost Decisions

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      • 6.5Writing the Operational Plan

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    • 7How to Write a Management Plan

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      • 7.1Building a Team

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      • 7.2Organizational Structures

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      • 7.3Writing the Organization and Management Plan

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    • 8How to Put Together a Business Plan

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      • 8.1Formal vs. Informal Business Plans: When You Need Each

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      • 8.2The Components of a Business Plan: From the Executive Summary through the Appendix

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      • 8.3Resources to Help You Prepare Your Plan and Obtain Funding 

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      • 8.4Presenting the Plan to Potential Investors

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    • 9How Do I Manage Change?

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      • 9.1Understanding Factors that Impact the Business

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      • 9.2External Factors

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      • 9.3Internal Factors

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      • 9.4Additional Considerations for Managing Change

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    • 10Handling Human Resources

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      • 10.1Recruitment, Selection, and Hiring Process

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      • 10.2Training and Development

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      • 10.3Compensation

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      • 10.4Other HR Considerations

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    • 11How Do I Grow My Business?

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      • 11.1External Sources of Growth

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      • 11.2Internal Sources for Growth

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      • 11.3Models for Innovation and Growth Management

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    • 12Planning for the Future

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      • 12.1Succession Planning

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      • 12.2The Future of Entrepreneurship

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