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Table of Contents

    • Acknowledgments
    • About the Author
    • Preface
    • 1Media and Culture
      • 1.1The Lost Cell Phone
      • 1.2Intersection of American Media and Culture
      • 1.3How Did We Get Here? The Evolution of Media
      • 1.4How Did We Get Here? The Evolution of Culture
      • 1.5Media Mix: Convergence
      • 1.6Cultural Values Shape Media; Media Shape Cultural Values
      • 1.7Mass Media and Popular Culture
      • 1.8Media Literacy
    • 2Media Effects

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      • 2.1Harry Potter and the Media Bogeyman

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      • 2.2Mass Media and Its Messages

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      • 2.3Media Effects Theories

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      • 2.4Methods of Researching Media Effects

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      • 2.5Media Studies Controversies

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    • 3Books

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      • 3.1A Lost Generation of Readers?

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      • 3.2History of Books

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      • 3.3Books and the Development of U.S. Popular Culture

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      • 3.4Major Book Formats

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      • 3.5Current Publishing Trends

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      • 3.6The Influence of New Technology

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    • 4Newspapers

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      • 4.1The Scary Future of the Newspaper

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      • 4.2History of Newspapers

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      • 4.3Different Styles and Models of Journalism

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      • 4.4How Newspapers Control the Public’s Access to Information and Impact American Pop Culture

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      • 4.5Current Popular Trends in the Newspaper Industry

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      • 4.6Online Journalism Redefines News

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    • 5Magazines

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      • 5.1Changing Times, Changing Tastes

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      • 5.2History of Magazine Publishing

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      • 5.3The Role of Magazines in the Development of American Popular Culture

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      • 5.4Major Publications in the Magazine Industry

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      • 5.5How Magazines Control the Public’s Access to Information

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      • 5.6Specialization of Magazines

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      • 5.7Influence of the Internet on the Magazine Industry

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    • 6Music

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      • 6.1From Social Networking to Stardom

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      • 6.2The Evolution of Popular Music

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      • 6.3The Reciprocal Nature of Music and Culture

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      • 6.4Current Popular Trends in the Music Industry

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      • 6.5Influence of New Technology

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    • 7Radio

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      • 7.1Radio Survives in the Digital Age

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      • 7.2Evolution of Radio Broadcasting

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      • 7.3Radio Station Formats

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      • 7.4Radio’s Impact on Culture

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      • 7.5Radio’s New Future

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    • 8Movies

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      • 8.1Are 3-D Effects Creating Two-Dimensional Films?

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      • 8.2The History of Movies

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      • 8.3Movies and Culture

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      • 8.4Issues and Trends in Film

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      • 8.5The Influence of New Technology

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    • 9Television

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      • 9.1The Evolution of Television

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      • 9.2The Relationship Between Television and Culture

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      • 9.3Issues and Trends in the Television Industry

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      • 9.4Influence of New Technologies

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    • 10Electronic Games and Entertainment

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      • 10.1Want to Get Away?

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      • 10.2The Evolution of Electronic Games

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      • 10.3Influential Video Games

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      • 10.4The Impact of Video Games on Culture

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      • 10.5Controversial Issues

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      • 10.6Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication

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    • 11The Internet and Social Media

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      • 11.1Cleaning Up Your Online Act

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      • 11.2The Evolution of the Internet

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      • 11.3Social Media and Web 2.0

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      • 11.4The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication

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      • 11.5Issues and Trends

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    • 12Advertising and Public Relations

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      • 12.1Social Media Campaigns

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      • 12.2Advertising

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      • 12.3Public Relations

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    • 13Economics of Mass Media

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      • 13.1Media Conglomerate or Monopoly?

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      • 13.2Characteristics of Media Industries

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      • 13.3The Internet’s Effects on Media Economies

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      • 13.4Digital Divide in a Global Economy

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      • 13.5Information Economy

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      • 13.6Globalization of Media

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      • 13.7Cultural Imperialism

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    • 14Ethics of Mass Media

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      • 14.1Viral News, Tabloids, and Celebrity Gossip: Freedom of the Press or Invasion of Privacy?

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      • 14.2Ethical Issues in Mass Media

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      • 14.3News Media and Ethics

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      • 14.4Ethical Considerations of the Online World

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    • 15Media and Government

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      • 15.1Facebook versus the FTC

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      • 15.2Government Regulation of Media

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      • 15.3The Law and Mass Media Messages

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      • 15.4Censorship and Freedom of Speech

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      • 15.5Intellectual Property Issues in the Mass Media

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      • 15.6Digital Democracy and Its Possible Effects

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      • 15.7Media Influence on Laws and Government

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    • 16The Future of Mass Media

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      • 16.1The Tablet: A New Digital Age?

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      • 16.2Changes in Media Over the Last Century

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      • 16.3Information Delivery Methods

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      • 16.4Modern Media Delivery: Pros and Cons

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      • 16.5Current Trends in Electronic Media

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      • 16.6Privacy Laws and the Impact of Digital Surveillance

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      • 16.7Mass Media, New Technology, and the Public

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