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Table of Contents

    • About the Authors
    • Acknowledgements
    • Dedication
    • Preface
    • 1Rethink What You Know
      • 1.1The Happiness Advantage
      • 1.2A Brief Introduction to Excel
      • 1.3The Global Ignorance Project
    • 2Excel Formulas, Functions, & Filtering

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      • 2.1Development Options and Costs

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      • 2.2Calculate the Terms of a Loan

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    • 3Analyzing and Summarizing Data with Pivot Tables

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      • 3.1Pivot Tables

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    • 4Data Integration

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      • 4.1Structured Table References and the Index(Match) Function

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    • 5Decision Making

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      • 5.1Decision Making

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      • 5.2More Choice, More Happiness

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      • 5.3More Choice, Less Satisfaction

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    • 6User Centered Design: Design an iPhone App

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      • 6.1MIS and Marketing

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    • 7App Wireframe

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      • 7.1The Golden Circle

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      • 7.2Wireframe

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    • 8App Mockup

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      • 8.1C.R.A.P. Principles of Graphic Design

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      • 8.2Creating a Mockup

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    • 9App Preview

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      • 9.1App Commercial

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    • 10Design a Webpage to Market the App

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      • 10.1Top Ten Guidelines for Site Usability

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    • 11Data Cleaning

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      • 11.1What Is Dirty Data and Why Should You Avoid It?

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    • 12Store Data Analysis

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      • 12.1Business Intelligence

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      • 12.2Databases

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      • 12.3Cross Sell Analysis

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    • 13Graphs

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      • 13.1Tufte Principles of Analytical Design

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      • 13.2The Beauty of Data Visualization

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    • 14Information Systems in Your Life: Types of Systems and Careers

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      • 14.1What Are Information Systems?

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      • 14.2Designing Information Systems

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      • 14.3The Big Picture

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    • 15Industry Analysis: Smartphone Apps

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      • 15.1Big Picture: Industry Analysis

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    • 16Writing the Business Case: Design a Report for the App

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      • 16.1Pros and Cons of PowerPoint

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      • 16.2Schematic Report

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      • 16.3Template for the Report

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    • 17Presenting the Business Case: Design a Presentation for the App

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      • 17.1Designing Presentations

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    • AAppendix A: Fonts

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      • A.1Additional Font Categories

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      • A.2Combining Fonts and Effects

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      • A.3Font Categories in Detail

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